Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. How Do You Measure Influencer Marketing – For Real?

ROI 60

ROI Influencer Nielsen Marketing 60

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Social advertising: $5,000 per month. Sydney Nielsen, Sprout’s Manager of Customer Marketing, says, “Working with agencies is an investment that delivers high return. Content creation: $5,250 per month.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Small Business Mavericks

AUGUST 5, 2013

This isn’t really a big surprise, but a Nielsen study shows that 18-24 year olds prefer Facebook to TV both during prime time and the day time. Here’s what you should be thinking about from a marketing perspective. Social Media facebook online marketing social media marketing TV'

Nielsen 122

Nielsen Facebook Trends Social Media 122

Webbiquity SMM

OCTOBER 13, 2010

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content.

SM2 202

SM2 Vocus Alterian Radian6 202

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Subscribe to Brand Authority Podcast in iTunes.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Ignite Social Media

APRIL 17, 2017

In efforts to help marketers measure video viewability and verify audiences, Twitter announced new and expanded partnerships this week. In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. These metrics matter to advertisers. Twitter Expands Measurement Partners.

Metrics 84

Metrics Instagram Video comScore 84

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. The truth is traditional marketing and media are not working like they use to. Influencer Marketing in a Nutshell (episode 96).

Nielsen 165

Nielsen How To Influencer Overview 165

Convince & Convert

SEPTEMBER 11, 2011

And Twitter, which “ranks&# tweets to determine trending topics. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Damn right they would.

Klout 159

Klout Nielsen Influencer Social CRM 159

Pixlee

NOVEMBER 15, 2018

Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5%

UGC 63

UGC Hotels Nielsen Authentication 63

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

JANUARY 5, 2010

It won’t be long until every company is using video in some way to market their business, sell their product, extend their brand, and/or increase exposure. The growth in online video has been significant: Nielsen released some interesting numbers in May 09 that showed Web and mobile video watching were experiencing skyrocketing growth.

Video 77

Video Trends Nielsen Mobile 77

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. Why You Need Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This sentiment can help promote a sense of cohesive culture and increase performance. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This sentiment can help promote a sense of cohesive culture and increase performance. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Not only that, but hashtags tend to be great marketing resources. In fact, Nielsen discovered 92% of consumers trust brand advocates over businesses. Have better grasp of social media trends.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions. The “exact” meaning is different per medium.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

Research 40

Research Social Media Nielsen Microsoft 40

Diva Marketing Blog

FEBRUARY 23, 2009

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices.

Research 40

Research Social Media Cymfony Sample 40

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Industry news and trends You can also be a source of the latest news and trends in your industry.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. Industry news and trends You can also be a source of the latest news and trends in your industry.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

NOVEMBER 20, 2015

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. Here are the major takeaways from this new market data, complete with an infographic breakdown.

Advertising 60

Advertising Data Collaboration Blogger 60

Buffer Social

FEBRUARY 19, 2019

Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. Author’s Note : We’ll be talking a lot about great video marketing tools in this post. 3 important video marketing takeaways.

CPC 111

CPC Video Cost CPM 111

Webbiquity SMM

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. The Soft and Subtle PR Pitch of Content Marketing by Sword and the Script.

Press Release 217

Press Release Nielsen Blogger SEO 217

Buffer Social

FEBRUARY 19, 2019

Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. Author’s Note : We’ll be talking a lot about great video marketing tools in this post. 3 important video marketing takeaways.

CPC 85

CPC Video Cost CPM 85

Hootsuite

MARCH 3, 2022

For marketers, TikTok opens up a world of consumers who are not only highly engaged but also consistently active. Marketers looking to improve the success of TikTok campaigns will want to focus on analyzing these metrics and optimizing them over time. An additional 61% like it when brands participate in a trend.

Engagement 100

Engagement Tips Metrics Remix 100

Socialmedia.biz

SEPTEMBER 29, 2018

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. In fact, a heat map study by Nielsen Norman shows that most people don’t read content in the typical left-to-right fashion and instead opt for an F-shaped pattern.

Startup 109

Startup Social Media How To Nielsen 109

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Buzz Marketing for Technology

JUNE 27, 2008

It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual.

LinkedIn 109

LinkedIn Google Directory API 109

Ignite Social Media

SEPTEMBER 26, 2016

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Facebook Announces New Data Analysis Options for Advertisers.

Social Networking 60

Social Networking News Nielsen API 60

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. Most marketers want to see data before making strategy adjustments. Luckily, there’s tons of research that supports the power of B2B Instagram marketing. Marketers rank video and images as the top two most valuable content formats for achieving their goals.

B2B 120

B2B Instagram How To Marketing 120