yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279

Trends Marketing Mobile Wireless 279

yMarketingMatters

FEBRUARY 25, 2013

Your business can be thought of as the working apparatus, whereas your brand is how people perceive you, the product and/or service, your advertising, and other aspects of your business model. Facebook Marketing Strategies to Build Your Business and Brand. Relate to the Niche Instead of Push Marketing. Insist on Activity.

Strategy 226

Strategy Brands Facebook Real Estate 226

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. Video ads will bring your marketing efforts to the next level! Vine (6-seconds).

Video 100

Video Vimeo Marketing YouTube 100

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage.

Trends 100

Trends Smart Phone Marketing Mobile 100

yMarketingMatters

OCTOBER 12, 2019

Also known as “CONTENT MARKETING” — A strategic marketing approach to attract and retain customers by consistently creating and distributing relevant and valuable content and drive profitable customer action. Content Marketing Institute ). Simple, but effective SEO techniques: Research your target market.

Content 147

Content Paid Search Digg SEO 147

yMarketingMatters

OCTOBER 12, 2019

Also known as “CONTENT MARKETING” — A strategic marketing approach to attract and retain customers by consistently creating and distributing relevant and valuable content and drive profitable customer action. Content Marketing Institute ). Simple, but effective SEO techniques: Research your target market.

Content 130

Content Paid Search Digg SEO 130

yMarketingMatters

JUNE 24, 2017

Each workshop topic is a key component for making social media and digital marketing work for your business. Email Marketing. Advertising. Social media/digital marketing is not a choice anymore. Allocate advertising budget to amplify your presence. Social media/digital marketing is not a sprint. Just do it!

Conference 177

Conference Social Media Tips Findability 177

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

yMarketingMatters

FEBRUARY 8, 2018

You MUST continue to boost and advertise your Facebook content to reach your followers and new targeted audiences. ? I say again: To reach your fans and new audiences, you MUST continue to boost and advertise your Facebook content. And if you haven’t invested in Facebook advertising, START NOW! Click To Tweet. BONUS TIPS.

Feed 145

Feed Feedly News Facebook 145

yMarketingMatters

OCTOBER 22, 2014

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. It outshines traditional marketing. Social media is not a fad.

Social Media 252

Social Media Small Business Compete Mobile 252

yMarketingMatters

OCTOBER 25, 2013

As with all advertising and marketing, the metrics to gauge success depends on what you are trying to accomplish. Include some sort of branding on your posts but not in an “advertising” way. But it’s not always easy to interpret what numbers matter and what metrics mean “success” for your business?

Engagement 271

Engagement Facebook Metrics Loyalty 271

yMarketingMatters

JUNE 4, 2016

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Great news for marketers looking for better ways to express themselves on Twitter.

Social Media 100

Social Media URL Small Business Badge 100

yMarketingMatters

MAY 14, 2014

This is possible without paying Facebook advertising $$! Blog Facebook Tips integrated marketing marketing for small business social media' Click here to get your embed code for your Facebook Like Box. You can customize it too: 3. Make Sure Your Fans See Your Posts in their Newsfeed: Yes!

Tips 250

Tips Facebook Small Business Notification 250

yMarketingMatters

AUGUST 7, 2014

That’s the power of social media marketing. This is why social media marketing cannot be matched by other mediums like PPC, SEO and online advertising. Blog Marketing Social Media for Business Social Media Marketing' Their success is achieving the RIGHT KIND OF FANS. Building an OWNED following.

Social Media 252

Social Media Feed Feedly Buy 252

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Starting this month, advertisers both large and small can run campaigns on Instagram. Instagram Ads Now Available to All Businesses.

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Starting this month, advertisers both large and small can run campaigns on Instagram. Instagram Ads Now Available to All Businesses.

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. What’s great about local awareness ads, is that they help Facebook users to find more useful products or services nearby, and it helps businesses to reach out to this market.

Social Media 100

Social Media Sentiment Study Advertising 100

yMarketingMatters

JULY 9, 2015

If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. 3V advertising offers beautiful, engaging video advertising for businesses wishing to reach their growing 13-34 year-old audience. June saw some huge updates, so let’s get right to them.

Social Media 100

Social Media Adwords Banking Notification 100

yMarketingMatters

FEBRUARY 26, 2014

Do you have the financial resources to grow your followers with advertising on Twitter? Blog Marketing Social Media for Business Social Media Marketing Tips Twitter marketing for small business marketing strategy social media twitter marketing Twitter Strategy twitter tips'

Twitter 235

Twitter Hashtag Repository Statistics 235

yMarketingMatters

MARCH 9, 2015

In February, Facebook started showing relevance scores as visible metrics in their advertising reporting tools. It is aimed at helping people discover the things they love, and to help marketers to place their products in front of the right users through paid advertising. Sign up HERE to get my blogs directly to your inbox!

News 100

News Social Media Mobile Notification 100

yMarketingMatters

APRIL 7, 2016

March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Facebook has long had a News Feed algorithm , one that has drawn the ire of users and marketers alike. Here we go…. Now, Facebook-owned Instagram is following suit.

Social Media 100

Social Media Real Estate Metrics Feed 100

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. Did You Know?

Social Media 100

Social Media URL iPhone iPad 100

yMarketingMatters

OCTOBER 4, 2013

Know that this platform does need a considerable amount of human and financial resources (advertising), and, if done right, the benefits to your business will definately be seen. Many see Google+ as a combination of Twitter and Facebook, but its new features makes it a marketing paradise. But the YouTube market is competitive.

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

yMarketingMatters

JANUARY 15, 2017

Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements. Start using hashtags to improve your social media marketing! You can use them anywhere to get found! Why should you use Hashtags?

Hashtag 100

Hashtag Social Media How To Marketing 100

yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure.

Social Media 100

Social Media Marketing Mobile B2B 100

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Reduced marketing expenses. Increased traffic.

Social Media 279

Social Media Mobile YouTube Social Networking 279

yMarketingMatters

AUGUST 7, 2016

Here’s a summary just for you to help make marketing for your business easier and more efficient! Yippee: Canva iPhone App To Make A Marketer’s Life Easier! New Reddit Ad Offering: Reddit recently introduced a new ad offering that allows marketers to sponser user-generated posts on the platform.

Social Media 100

Social Media Reddit Embedding News 100

yMarketingMatters

MAY 29, 2018

Company, product or self-promotion has a bad reputation because it’s so often associated with marketing, advertising, and pitch, pitch, pitch! . * Company or Self-promotion can work when you add value and engage! You can be promotional and still provide value.

Social Media 113

Social Media Real Estate Curation Syndication 113

yMarketingMatters

AUGUST 9, 2015

Linkedin Launches New Campaign Management Tool for Sponsored Updates and Text Ads : Linkedin’s new Campaign Manager offers a range of new features to help you meet your advertising goals while improving control and visibility. Marketing automation integration. More lead collection channels. Better lead form customization.

Social Media 100

Social Media Notification Upcoming YouTube 100

yMarketingMatters

MARCH 27, 2016

In Part I , I gave you a bird’s eye view of what is only going to INCREASE in 2016 and recommended concentrating on and implementing these “Must Have” tactics to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business: Consumers Are Social. Facebook and Facebook advertising are a must.

Social Media 100

Social Media Mobile Marketing YouTube 100

yMarketingMatters

JANUARY 27, 2014

Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Statistics also show that Google+ is used by a whopping 40% of marketers and two-thirds of this 40% plan to further increase their activity on this social platform. Remember that Google+ IS Google! Read more here.

Google 275

Google URL Real Estate Statistics 275

yMarketingMatters

MARCH 9, 2016

Here are the latest social media updates and changes to help you optimize and make the most of your social media marketing efforts for your business. It is perfect for creative advertisers who want to share their video or carousel format adverts with mobile users. The month of love saw many new social media updates that I loved.

Social Media 100

Social Media Mobile Metrics Library 100