Navolutions

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Where Exactly Are Google’s Home Service Ads Displaying?

Navolutions

For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack. That means if HSAs are showing in your market and you’re not paying for advertising through Google, your company just literally fell off the map.

SEO 100
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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

Facebook’s push toward paid advertising is likely to aggravate an already tense relationship between small businesses and social platforms over audience ownership,” says Steven Jacobs of Street Fight , a Colorado-based media-and-events firm covering local digital marketing.” Personally, I think this is a push to help the users.

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Who’s Afraid of the Big Bad Yelp?

Navolutions

The next time someone calls to offer you advertising on Yelp, just be aware that: . A) Advertising on Yelp just gets you better visibility. C) Just because they’re from Yelp doesn’t mean that it’s any more legitimate than any other advertiser’s cold call. Yelp’s Sales Staff is Confusing and Aggressive.

Review 166
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Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

Navolutions

Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. SEO is just one component of Search Engine Marketing, or SEM. Google owns the lion’s share of the market at 70%. The Elements of SEO. Search Industry Stats.

SEO 100
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What Your Webmaster Can’t Do For You

Navolutions

Unfortunately, it’s all of these little details that add up into a real online presence and marketing strategy, and every detail that’s missing could hurt you in the long run. The first and easiest thing you can do is to send your webmaster a copy of every marketing material you have. What Can I Do About it?

SEO 100