Direct Marketing Observations
JANUARY 17, 2019
As most marketers know by now, we are pretty far removed from “the what” and “the why” these platforms were built for in the first place. The way social networks are utilized now both from a marketing standpoint and a UX standpoint, has undergone an almost 360 degree change since those early years. Absolutely.
Direct Marketing Observations
APRIL 26, 2010
On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Direct Marketing Observations
JANUARY 5, 2012
How important is content to marketing professionals? The company’s Content 2020 advertising strategy is to “move from creative excellence to content excellence”. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”. Fat and fertile ideas. You really think that?
Direct Marketing Observations
NOVEMBER 20, 2013
The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. The good part about this effort is that it stretches the marketing dollars because it creates more visibility and awareness for the re-launch.
Direct Marketing Observations
FEBRUARY 25, 2011
Next we have some data by Emarketer in which it was reported that US marketers will spend $3.08 billion to advertise on social networking sites this year. In 2011, its global presence is something multinational advertisers can’t ignore.”. Are advertisers wasting money on Facebook? Is that why Groupon was valuated so high?
Direct Marketing Observations
OCTOBER 13, 2011
But there is a simple reason why they (marketers in general) have this burning desire to push out as much digital content as they can-whether it’s theirs or not. Traffic equates to advertising which equates to dollars. As the tablet and smart phone markets continue to expand, so will the amount of water downed re-used content.
Direct Marketing Observations
JULY 16, 2010
I loved this post 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not by Rob Petersen. If you’ve been living in a digital cave then chances are you’ve been missing an amazing social media marketing awareness campaign being done by Old Spice this week. You need a QR code. It’s Digsby.
Expert insights. Personalized for you.
189 
Let's personalize your content