Debbie Weil

JULY 7, 2011

It’s not advertising. Hundreds of marketers sign up to attend, paying $300 - $600 a ticket, depending on how early they register. DW: Tell me about your philosophy of "no advertising.". If you completely eliminate the marketing messages, they can receive the content as a gift. So what’s the revenue model?

Social Media 124

Social Media Case Study Sample Samples 124

Debbie Weil

JULY 7, 2011

It’s not advertising. Hundreds of marketers sign up to attend, paying $300 - $600 a ticket, depending on how early they register. DW: Tell me about your philosophy of "no advertising." If you completely eliminate the marketing messages, they can receive the content as a gift. You do the math.

Social Media 124

Social Media Case Study Sample Samples 124

Debbie Weil

MARCH 12, 2011

trillion to spend annually, making them a target demographic that no marketer can ignore. Smart marketers know how much more powerful social media can be than print or TV advertising, trade shows or the yellow pages. Some 72 million boomers, the largest generation in U.S. history, are officially entering middle and old age.

iPad 181

iPad Journal Statistics Social Media 181