Atom Thought

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Unlocking the Power of Metaverse in B2B Marketing

Atom Thought

Metaverse B2B marketing is an emerging concept that promises to revolutionize the way businesses advertise and market their products and services to other businesses. The concept is based on the idea of a virtual world, where businesses can interact and transact with each other in a virtual environment.

B2B 147
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Unlocking the Power of Metaverse in B2B Marketing

Atom Thought

Metaverse B2B marketing is an emerging concept that promises to revolutionize the way businesses advertise and market their products and services to other businesses. The concept is based on the idea of a virtual world, where businesses can interact and transact with each other in a virtual environment.

B2B 100
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GAP (Google Advertising Professional) Certification! Useless or Useful?

Atom Thought

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise.

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Is TV Advertising Really Helping OLX or Quikr?

Atom Thought

Digital Insight Digital Marketing' That’s why all the ads by a classifieds portal talk about posting a listing or ask you to sell something. Strangely, the total number of listings on one of the major classifieds platforms and one of the heavy TV.

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Where is Linkedin Going Wrong?

Atom Thought

1)Large B2B companies, 2) SMBs and 3) Talent Search are 3 monetisation activities here apart from 4) targeted advertising. As of now, it looks very mundane, half-hearted, un-innovative approach by linkedin to crack job-seekers market! (I Mobile Marketing! 5 Myths about Online Social Marketing! People Search.

LinkedIn 205
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Are they making a fool of you- the digital & social media trainers?

Atom Thought

I have been visiting various management institutions to speak on social media and digital marketing. It’s heartening to see that management institutions and students are begining to realise the potency of digital marketing, but I guess it’s a long way to reach a situation where these courses are integrated into their curriculum.

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Online Classifieds in India & The Bottom of Pyramid

Atom Thought

Each of these portals will need about a million paid advertisers to come closer to showing any RoI. Social Media Marketing and RoI 2 Million ONLINE Leads Market for BFSI Sector in India! However spare a moment to look at the quality of these listings - most of the listings appear spam, expired or non-local. Very miniscule.

ROI 206