Akamai Marketing

JULY 7, 2011

There also isn’t direct advertising on Google+, though there IS a handy search tool called “Sparks&# , but its completely organic without any advertising. Will that change? I don’t know. I suspect it will, but that depends on what Google’s end goal is with Google+.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

FEBRUARY 21, 2012

Companies spend huge sums of money on crafting messages, advertising campaigns, PR initiatives and yet, they continue to ignore the most direct line of communication they can have with current, potential and previous customers, advocates and stakeholders. But he was right (oh, if he could hear me now, he might ask me to talk more).

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

OCTOBER 3, 2013

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? The latest Advertising Trust report from Neilsen may offer some insights to help you in your planning process. That’s actually true for several advertising types.

Social Media 130

Social Media Marketing Discount Report 130

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Most importantly, what the report says to marketers is INTEGRATE. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

DECEMBER 31, 2013

The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. Is my local newspaper who delivers me a daily newspaper even though I only subscribe for the weekends ripping off its advertisers?

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

MARCH 1, 2011

Yes, the free version includes advertising, but I don’t mind the advertising – after all, someone has to pay for the services I’m receiving. What I like: Unobtrusive: Its a single email once a day. The paid version provides for ad-free emails. All Rights Reserved.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

NOVEMBER 1, 2011

CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? AVE: Advertising Value Equivalent is something that PR professionals have been using for years. Essentially, AVE looks at earned media and assigns a value to it based on equivalent advertising rates.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

JANUARY 15, 2013

Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Social media marketing requires time and commitment. Social media can support customer service, marketing, sales and PR initiatives. That’s where you’re marketing comes in.

ROI 194

ROI Social Media Policies Creative Commons 194