Convince & Convert
FEBRUARY 3, 2011
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. That’s not math; that’s folly. friends). Probably not.
Pam Moore
MAY 9, 2017
The days marketers would simply buy an ad, tv commercial slot, throw out some direct mail, a few magazine ads, radio spots, measure the response and get on with their day job of herding cats and taming elephants? I'm joking but you get the point. Media is becoming more complex.
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SocMed Sean
JANUARY 8, 2012
In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. 60% of those going online have visited a social network, with half going back everyday according to Facebook.
Convince & Convert
NOVEMBER 15, 2013
For those of us who live, breathe, and work in the social sphere, this may be somewhat surprising: according to Nielsen’s most recent quarterly Global AdView Pulse report , Internet ads account for only 4.2% of global ad expenditures. via MediaPost. In the grand scheme of things, this may not actually be so shocking.
Proactive Report
MAY 6, 2010
In a segment about the sale of Newsweek on Marketplace on NPR yesterday Kai Ryssdal said “Papers and magazines that have been around for decades are barely hanging on. Every newspaper and magazine has a website and that website has a voracious appetite for content. Newsroom are under tremendous pressure today. jump in traffic.
Proactive Report
MAY 6, 2010
In a segment about the sale of Newsweek on Marketplace on NPR yesterday Kai Ryssdal said “Papers and magazines that have been around for decades are barely hanging on. Every newspaper and magazine has a website and that website has a voracious appetite for content. Newsroom are under tremendous pressure today. jump in traffic.
Buzz Marketing for Technology
JUNE 27, 2008
featured advertiser links. Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Back to the Jungle Nielsens apt description of the online reader: "[U]sers are selfish, lazy, and ruthless. "
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