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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. By 2024, the US alone will have nearly 71M LinkedIn users or just over a quarter of the population.

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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

LinkedIn 107
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LinkedIn Publishes New Guide on Objective-Based Advertising

Social Media Today

LinkedIn has published a new overview of its Objective-Based Advertising options to help marketers get the most out of the tools

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LinkedIn Adds New Tools for Job Seekers

Social Media Today

LinkedIn has added some new tools to keep job seekers informed of newly advertised positions, and provide more context on desirable skills.

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LinkedIn Launches New Tools to Help Better Target Your On-Platform Ad Campaigns

Social Media Today

LinkedIn is rolling out a new set of tools which will help advertisers better focus their on-platform ad campaigns.

Campaign 167
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LinkedIn Releases New Tool to Highlight How Your Skills Match Advertised Positions

Social Media Today

LinkedIn's adding some new tools to help job seekers better understand their potential fit, and employers to better filter their applicants.

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn.

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