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2011 B2B Marketing Trends

Webbiquity SMM

Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.

B2B 185
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Is Social Media BS?

Webbiquity SMM

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. Per Mike’s usual style, the webinar was packed with helpful information but too much for one sitting, and to get through it all Mike talks at about twice the speed of those disclaimers at the end of radio ads.

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Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. social media, PR, advertising) that support that activity. Share this on LinkedIn. Share this on Technorati. Share this on del.icio.us.

Report 174
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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. Strategize With Webmaster to Create Better Conversion Just like any other advertising effort, your job needs to be measured. Answers Yahoo!

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. In fact, I’ll be giving away some freebies at a webinar in the near future. It shouldn’t be that way, but that’s the way it is. It’s funny.

Products 267
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Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

Just a guys personal profile on Facebook Facebook makes the bold claim that they have 400 million accounts, which is a great number to a potential advertiser or business looking to jump on the bandwagon. Use LinkedIn. Yes, LinkedIn is a more professional medium but I still think adding “SEO&# to your name is annoying.

Facebook 268
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12 Essential Tips for Revitalising Your Blog in 2012

ProBlogger

Simply use sites like AllTop and Technorati , along with the blogs that you regularly read, and create a comprehensive list of the best ones in your niche. an opt-in webinar or course you’re offering. Plan on emailing each one, maybe breaking the ice with a completed (and awesome) guest post. slideshows on SlideShare.

Tips 45