A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Almost half of Canada’s population, 44 per cent, are on LinkedIn. It includes partnerships, alliances, syndicates and more. For Paid Media , we recognize the company is a not-for-profit enterprise, so advertising budgets are small. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily.
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