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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost half of Canada’s population, 44 per cent, are on LinkedIn. It includes partnerships, alliances, syndicates and more. For Paid Media , we recognize the company is a not-for-profit enterprise, so advertising budgets are small. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost half of Canada’s population, 44 per cent, are on LinkedIn. It includes partnerships, alliances, syndicates and more. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true. Almost a third of those use it daily.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost half of Canada’s population, 46 per cent, are on LinkedIn. LinkedIn is introducing more social features and is becoming more content friendly. It includes partnerships, alliances, syndicates and more. For Paid Media, we recognize the company is a not-for-profit enterprise, so advertising budgets are small.

Marketing 199
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#SocialPR Spotlight: Angie Jeffrey

Waxing UnLyrical

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Introduce yourself – who are you and what do you do?

Hubspot 100
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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

pieces of content before making a purchase (LinkedIn). 52% of marketers support 2 to 4 roles and buyer personas with dedicated content (LinkedIn). 72% marketers have a content strategy in place, while only 30% have it documented (LinkedIn). Syndication. 2018 Content Marketing Trends and Statistics You Should Know…

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13 Social Media Pet Peeves That Can Squash Your Professional Reputation

The Realtime Report

Having a LinkedIn profile without a photo (or with an inappropriate photo). Even worse, we’ve seen individuals on LinkedIn who have used cartoons as their profile photo. Posting multiple times a week via the LinkedIn long-form publishing platform. ” Yes, publishing articles on LinkedIn creates online visibility.

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13 Social Media Pet Peeves That Can Squash Your Professional Reputation

The Realtime Report

Having a LinkedIn profile without a photo (or with an inappropriate photo). Even worse, we’ve seen individuals on LinkedIn who have used cartoons as their profile photo. Posting multiple times a week via the LinkedIn long-form publishing platform. ” Yes, publishing articles on LinkedIn creates online visibility.