Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 123

Social Media Survey Education Team 123

SocMed Sean

JANUARY 21, 2019

Try identifying and following their employees on networks like Twitter and LinkedIn. Social media also offers a significantly cheaper medium for advertising then traditional print, TV, and radio advertising. LinkedIn Answers and Twitter are great ways to find new potential customers.

ROI 269

ROI Social Media CSR Knowledge Base 269

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Ignite Social Media

AUGUST 30, 2019

According to a Bizrate Insights survey cited by eMarketer , more than one-third (34%) of adults said they had made a purchase through social media, up from 29% last year, and another 27% said they were interested in social shopping. LinkedIn Launches New Insights Hub. has been stepping up their game lately. Interested in knowing more?

Trends 84

Trends Aggregator LinkedIn Influencer 84

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Our survey reflects that 64% of markets manage influencer campaigns by working directly with their agents or reps.

ROI 107

ROI Influencer Marketing Survey 107

For Real Social Workers

APRIL 14, 2022

Advertisements encourage us to “spring into it” or to “Spring forward.” The Harris Poll conducted a survey on behalf of The American Psychological Association in March 2022. Over 3000 Americans were surveyed regarding stress and the causes of stress. The survey determined the top sources of stress. Vacation or Retreat.

Survey 105

Survey Energy Privacy Press Release 105

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

Social Media 101

Social Media Authentication LinkedIn B2B 101

SocMed Sean

MAY 30, 2018

LinkedIn, Facebook, and Twitter are household names and well-known for their branding purposes. You have mainstream networks such as LinkedIn and Facebook, and then you have the more niche networks like GitHub or Moz. Be sure to advertise these streams on your other social media sites so that no one misses out!

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Social media advertising and campaign targeting Social media advertising and campaign reporting are key AI use cases in marketing.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Social Media Strategies Summit

FEBRUARY 22, 2021

Source: The CMO Survey. Prospective social media clients will want to know what relevant work experience you have, what results you have achieved for past clients, and what specialties you can bring to their business, such as content creation, social media strategy, account growth, social platform advertising, etc.). Source: LinkedIn.

Social Media Management 210

Social Media Management Social Media Price Consultant 210

Mindjumpers

JANUARY 26, 2011

Facebook, Twitter, Linkedin, blogs etc. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. These are some of the main results from the survey: • Three-quarters (75%) of the companies in the survey said they did not know where their most valuable customers were talking about them.

Social Media 277

Social Media Survey Metrics Analytics 277

Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills. Social advertising is a skill PR and marketing pros need to master. Connect on LinkedIn.

Skills 59

Skills Survey Report LinkedIn 59

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Webbiquity SMM

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. The CMO Survey ). The CMO Survey ).

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

JUNE 30, 2021

It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. Facebook Ads is the name for Facebook’s integrated advertising platform. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Buffer Social

JANUARY 16, 2018

And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn) 1 Business Insider , 2017. Engagement is the #1 way to measure ROI from social media advertising. — The data: Who took part in the survey?

Report 111

Report Data Social Media Research 111

Buffer Social

JANUARY 25, 2018

With social media, you can reach a massive amount of potential customers for free — through organic posts — or for a fee — through social media advertising. Here are the current user base of the six major social media platforms 4 Statista , 2017; LinkedIn , 2017 : Facebook: 2.07 LinkedIn: 500 million members.

Social Media 111

Social Media Trends Report Survey 111

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Take action: Connect with your ideal audience with social media advertising.

Social Media 108

Social Media Survey Advertising Review 108

Hootsuite

DECEMBER 20, 2019

Between July and September in 2019, Facebook advertising growth rate was 0.4%. Research from Hootsuite, Kepios, and We Are Social shows that advertisers on Facebook can reach upward of 113.3 But, Facebook’s youth advertising audience may be shrinking. The company’s advertising tools show that marketers can now reach 2.6%

Social Media 111

Social Media Facebook Marketing HootSuite 111

The Realtime Report

AUGUST 8, 2019

Many services remain free thanks to advertising. Once we gathered data showing what consumers would pay for various apps, we were eager to compare each company’s current advertising revenue against what they would hypothetically earn if they charged the percentage of users willing to pay the average amount respondents established per app.

Research 79

Research Reddit Project Survey 79

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. Social Media Advertising. No more separate silos. Get onto Google+!

Social Media 277

Social Media Tips Marketing Mobile 277

The Realtime Report

SEPTEMBER 3, 2020

The Survey. In light of just how sinister the nature of sabotaging a competitor’s online business and reputation can be, Reboot Digital surveyed 1,672 business owners to expose just how many businesses would consider sabotaging a competitor if they THOUGHT THEY WOULD get away with. Our survey can reveal that 18.3%

Study 184

Study Reputation Survey SEO 184

Buffer Social

APRIL 26, 2017

You’ll learn everything from expert content curation strategies to getting started with paid advertising, from our Digital Marketing Strategist, Brian Peters. As a percentage of the total marketing budget, The CMO Survey found that social media spending is at 11.7% Plan C: Advertising-focused. Advertising – $40.

Social Media 111

Social Media Class Marketing Social Media Management 111

Sprout Social

APRIL 12, 2022

Across agencies, brands and nonprofits, 60% of those surveyed said the term public relations will need to be redefined. Nearly 35,000 advertising, PR, media and related marketing services positions have remained unfilled since the start of the pandemic. How data and analytics impact public relations. versus 2.87 on a five-point scale).

Statistics 108

Statistics Skills Analytics Press Release 108

The Realtime Report

JULY 17, 2012

Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI). But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. Scores for other social media companies include: YouTube (73), Pinterest (69), LinkedIn (63) and Twitter.com (64).

Press Release 194

Press Release Facebook Airlines Wikipedia 194

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting. Lead generation.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Keyhole.co

JANUARY 27, 2023

A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. And similarly, it has seen a higher ROI when advertising on Facebook: 1.2 LinkedIn LinkedIn is a professional social networking platform catering to businesses and job seekers.

ROI 52

ROI B2B Social Media How To 52

Hootsuite

JULY 12, 2022

Hungover from too much advertising. LinkedIn is an office party with all your colleagues. This might mean being dressed up for LinkedIn, cheeky and opinionated on Twitter, and down-to-earth on TikTok. Go into your website, your white papers, your product, and your out-of-of-home advertising. Source: Wayback Machine.

Brands 114

Brands HootSuite Module Meme 114

The Realtime Report

MARCH 21, 2014

LinkedIn: 259 million active users. via LinkedIn. A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. Mobile – and mobile advertising – is clearly playing a huge role for Twitter in the U.K. Sina Weibo: over 500 million users. via The Next Web.

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

The Realtime Report

JULY 26, 2012

However, LinkedIn use has nearly doubled, growing from 9% to 16% in the past year, and Twitter use increased at a similar rate, from 8% to 14% in the past year. How do social media users feel about businesses advertising on social media? Nearly half (48%) “never really notice ads” on social networking sites.

Social Media 175

Social Media Discount Comparison Social Networking 175

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. Platforms like Cision’s Content Marketing Suite offer native advertising that delivers content to readers based on their viewing history. Share in the comments below!

Study 152

Study Social Media Research Survey 152

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. The CMO Survey ). Then again—a recent survey found 46% of CFOs admitted to making important decisions based only on instinct. ( 21 Social Media Marketing and Advertising Stats and Facts. The CMO Survey ). Social media advertising revenue will reach $9.8 The CMO Survey ).

Social Media 100

Social Media Marketing Survey Metrics 100

Buzz Marketing for Technology

MARCH 9, 2010

They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). Share this on Linkedin.

B2B 198

B2B Social Media Marketing Survey 198

Social Media Marketing

MAY 22, 2013

Women are more likely to use Twitter, Pinterest and Facebook Men are more likely to use Google+, LinkedIn and YouTube Marketwired determined that people under the age of 40 are increasingly using social media to inform investment decisions. Painful, but relevant is the Truth About Advertising in 2013. Not so fast.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Small Business Mavericks

DECEMBER 15, 2011

A recent Merchant Confidence Survey shows that 35% of small businesses use and are optimized by SEO over the social media marketing. Surprisingly, traditional media such as newspapers, yellow pages and radio advertising are behind the SEO ratings at 19%. Social media sites like Facebook, Twitter, Myspace and others is standing at 16%.

SEO 110

SEO Social Media MySpace Small Business 110