How Marketers are Using Social Media for Business: New Report
Webbiquity SMM
APRIL 27, 2010
This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. LinkedIn – 78%. Digging further in the details, b2b marketers are considerably more likely to find value with LinkedIn, and slightly more likely to utilize blogs, than their b2c peers. Facebook – 87%.
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