Waxing UnLyrical

NOVEMBER 7, 2016

Most recently I posted about a social media campaign from a French advertising firm to bring awareness to addiction and how society glamorizes excessive drinking. You can learn more about and talk to Dawn via Twitter and LinkedIn. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Dawn Buzynski. It was brilliant.

Delicious 163

Delicious Banking Campaign Course 163

Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. CPM IS an advertising metric, comparison WILL be made #measurepr. Twitter Facebook Google+ LinkedIn Share This Too: Richard Bagnall Returns to #measurePR (Pt. Here are a few excerpts.

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CPM Handbook Comparison Consultant 204

Waxing UnLyrical

JULY 14, 2014

Social media advertising is useless (or is it?). Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns. Doug Haslam authors this excellent post on why a little extra time (though NOT 45 days) can go a long way when planning and executing a social media campaign. Shock, horror! How does your brand conduct a stellar campaign?

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Campaign SMS B2B Case Study 194

Waxing UnLyrical

SEPTEMBER 29, 2017

In October, #measurePR welcomes Angie Jeffrey , APR, ABX’s Vice President of Brand Management, who’s on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. with guest moderator Jen Zingsheim Phillips.

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Consultant Banking Metrics Data 163

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. “If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz. And how do I know that?

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2016): Measuring Engagement.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

DECEMBER 7, 2016

We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. It’s pretty standard to have your CEO share funding news via a thought leadership article either on your company’s blog, LinkedIn Pulse, or Medium. Yes, we did that.).

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

JUNE 15, 2015

Why advertising should remain a key part of your communications mix. Why: From the prolific and legendary Shel Holtz : “What consumers say about advertising and how they actually react to it are two different things altogether.” ” Any of these strike a chord? Based in the Washington, D.C.,

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Conference Diagrams Journal Consultant 100

Waxing UnLyrical

JANUARY 29, 2019

Social media channels, such as Twitter, LinkedIn and Facebook, can be automated in a number of ways. Businesses can create posts, messages and advertising copy pre-emptively, and then use AI tools to publish the posts on a pre-set date. She can be found on LinkedIn here. Feature #6: Social Media.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Connect with Lauren on LinkedIn or Twitter. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

JULY 31, 2015

No wonder there’s such a huge emphasis on social advertising these days; day before yesterday Facebook posted a 39% jump in quarterly revenue , three-quarters of which came from advertising on mobile devices. Twitter Facebook Google+ LinkedIn The Changing Face of Authoritative Content. So clearly ads work.

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

SEPTEMBER 13, 2013

Twitter and LinkedIn are great ways to get introduced to gatekeepers. When contributing content, don’t let your network fall into the trap of becoming a self-promoting circle of advertisement. Here are a few ways to find topically relevant sites: Follow blogrolls. Find directories ( alltop.com , technorati ). Utilize Social Media.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

DECEMBER 20, 2012

Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing. Twitter Google+ LinkedIn How To Grow Your Facebook Community.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

FEBRUARY 13, 2013

On Q2 (why he believes social is moving more in the direction of advertising than PR): A2 Pt. Twitter Facebook Google+ LinkedIn Map to Business Strategy: Geoff Livingston on #measurePR. I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too.

Strategy 188

Strategy Aggregator Consultant Flickr 188

Waxing UnLyrical

JANUARY 17, 2014

shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Eric Wittlake. The result: PR is poorly integrated with the rest of marketing. Many don’t understand PR or its value. Pro or con?

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

OCTOBER 28, 2016

In November, we’ll be talking about measuring engagement with a really great panel: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

FEBRUARY 29, 2016

The Science of Optimizing Your Facebook Advertising Campaigns. Twitter Facebook Google+ LinkedIn Monday Roundup: Optimizing Your Campaigns. ” Good basic info here (I figured you might need a bit of a break after #1 above ^^). Why: This post, by Nick Steeves at Wishpond, is gold. Just GOLD. Based in the Washington, D.C.,

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Campaign Adwords Consultant Eventful 100

Waxing UnLyrical

JUNE 4, 2014

Similarly, an app called Hurl now allows users to put YouTube videos in a queue in similar establishments by transforming screens into interactive jukeboxes capable of both user-created experiences (such as videos) and experiences spurred by the brand (established advertisements). Holistic media and commerce.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

MARCH 25, 2013

He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing. Twitter Google+ LinkedIn Lessons in Listening and Customer Outreach From Chobani. He has a CFO's view of marketing, bringing a dose of reality to the confusing world of jargon, spin, and hype.

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

MARCH 28, 2016

Twitter Facebook Google+ LinkedIn Monday Roundup: Spring Cleaning Your Strategy. Why: This is a terrific post from Amy Lynn Andrews on spring cleaning your email list – highly, highly important! 6 Ways to Attract Return Visitors to Your Blog. ” What are you doing to make over your strategy this year?

Strategy 100

Strategy Banking Fashion Consultant 100

Waxing UnLyrical

JUNE 27, 2016

Why: “We’ve done something very unique in how we’ve tied together all of our platforms into a very distinct multiplatform advertising proposition with custom content at the core,” says Bloomberg Media CEO Justin Smith to Mark Joyella of Adweek. Twitter Facebook Google+ LinkedIn Monday Roundup: Knocking Down Silos.

Public Domain 105

Public Domain Banking Organization Consultant 105

Waxing UnLyrical

OCTOBER 24, 2012

The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical. Facebook has never been a way to find professional connections and LinkedIn is also clunky in many ways. Facebook was not initially built to monetize; it was built to go viral. Networking.

Sites 256

Sites Facebook Aggregator Mobile 256

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015. ” 5. Based in the Washington, D.C.,

Consultant 0

Consultant Publishing Metrics Video 0

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). Source: Nielsen Global Trust in Advertising Survey. You can track customers right from your advertising efforts to where they make the purchase. The key is measurement.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

AUGUST 16, 2012

SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. The company started the tournament with a big Facebook presence, a modest Twitter feed and a small presence on LinkedIn.

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Twitter Facebook Google+ LinkedIn The post How Do You Build A Brand? Guest Post by Simon Erskine Locke. Wouldn't you like to be in her kitchen?

Brands 185

Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

MARCH 30, 2015

And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. Twitter Facebook Google+ LinkedIn Monday Roundup: Buzz Marketing a la Spring. Most viral April Fools videos of 2014.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

JANUARY 3, 2013

Well the way you make money is from display advertising targeted to your content and product placement within your photos and videos. Twitter Facebook Google+ LinkedIn 8 Free Smartphone Apps that Earn You Money. Sounds like something you do anyway, right? In his free time, he enjoys writing about marketing and technology.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

JUNE 17, 2016

Sure, there was one panel on the difference between PR & advertising, but overall, folks weren’t interested in navel-gazing… because they have better things to do. Twitter Facebook Google+ LinkedIn 3 Reasons the AMEC International Summit in London Rocked. Wouldn't you like to be in her kitchen?

Metrics 100

Metrics Banking Conference Consultant 100

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

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Education Exercises Consultant Banking 100

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. Twitter Google+ LinkedIn My First Six Weeks as a Successful Entrepreneur, Part I: Liftoff. By April, I was working all day and managing contracts with clients by night.

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Project Flickr Upcoming Meeting 220

Waxing UnLyrical

JUNE 10, 2015

According to the LinkedIn Technology Marketing Community, “audience relevance” is the most important factor in making content effective. Cameron was recently recognized as one of the world’s top 100 advertising experts to follow on social media. How important is it to define your target audience?

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

JUNE 1, 2015

Why: “Content provides your market a powerful way to interact with the people behind your brand,” states Jeremy Miller in this WUL goodie that shows you how to evaluate content to create “a human quality for your brand that just cannot be replicated through other advertising and marketing means.” ” 6.

Content 100

Content Consultant Flickr Trends 100

Waxing UnLyrical

JULY 15, 2015

Ken Jacobs, ACC, CPC, is a certified professional coach, and the principal of Jacobs Executive Coaching, which helps corporate communications, public relations, marketing and advertising leaders and executives achieve and surpass their goals. Communicators Must Lead is a post from: Shonali Burke Consulting, Inc. Communicators Must Lead.

CPC 100

CPC Skills Influencer Organization 100

Waxing UnLyrical

JUNE 10, 2016

I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e. Twitter Facebook Google+ LinkedIn Bedazzled Tactics Do Not Better Integrated Communications Make. .” Over the last few years, there have been more I.C. Wouldn't you like to be in her kitchen?

Embedding 100

Embedding Conference Banking Flickr 100

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

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Metrics How To Discount Analytics 100

Waxing UnLyrical

AUGUST 7, 2015

Twitter Facebook Google+ LinkedIn Smarter Ways to Measure Authoritative Content. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

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Content Metrics Lurker System 100