Waxing UnLyrical

AUGUST 31, 2012

Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. I mean, they chose “Manwich” for their Twitter handle. Forget Klout. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening.

Twitter 154

Twitter Flickr Klout Case Study 154

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout 129

Klout Curation Social Media Analytics 129

Webbiquity SMM

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Director of Sales for @ klout. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Waxing UnLyrical

MAY 29, 2012

Well, recently Gini Dietrich invited Lindsay Bell to dinner via The Twitter. I mean, they chose “Manwich” for their Twitter handle. Forget Klout. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening.

Case Study 200

Case Study Study Social Media Flickr 200

Social Media Marketing

MAY 8, 2013

American Airlines has introduced a Klout perks program , giving a one-day pass to their Admirals Club to anyone with a Klout score of 55 or higher. The Platforms Facebook has said that 30% of its revenue is derived from mobile advertising , and it''s a good thing, as 1 in 6 users access Facebook only via a mobile device.

Social Media 160

Social Media Automotive Klout Flipboard 160

Danny WhatMough

OCTOBER 31, 2014

Twitter announced a relationship with IBM to help enterprises incorporate Twitter data. Twitter is losing Execs … Facebook’s advertising revenue has grown by 64 per cent during its third quarter. Amazon comes top of Klout’s list of social brands. Amazon comes top of Klout’s list of social brands.

Microsoft 40

Microsoft Klout Twitter Campaign 40

Twist Image

JUNE 28, 2011

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. C'est la vie.

Klout 103

Klout Airlines Hotels Influencer 103

Twist Image

FEBRUARY 19, 2012

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. Is it how many people follow someone on Twitter ? advertising.

Klout 81

Klout Marketing Influencer ROI 81

Twist Image

AUGUST 19, 2012

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. the tao of twitter. Tags: advertising podcast.

Klout 96

Klout Influencer Publishing Social Networking 96

Twist Image

JULY 31, 2011

Schaefer over at Grow Blog just published his first business book, The Tao of Twitter , so beyond a conversation about why the world needs another book about Twitter , we also spent a boatload of time discussing and dissecting power, influence and the Social Web. the tao of twitter. the tao of twitter. bite size edits.

Influencer 93

Influencer Klout ROI Advertising 93

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 125

Twitter Metrics Social CRM Consultant 125

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. Followerwonk (free tool) : This tool by Moz makes it easy to find relevant influencers by topic and location on Twitter.

Influencer 76

Influencer Tools Marketing Klout 76

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Twitter followers and Facebook fans and the most egregious example. The number of Twitter followers you have means practically nothing. Maybe Twitter’s new analytics feature will help?

Metrics 127

Metrics Postrank Klout Marketing 127

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign. It’s in our DNA.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Waxing UnLyrical

AUGUST 16, 2012

SocialMadness assesses social media performance using a proprietary algorithm based on Facebook, Twitter, and LinkedIn engagement, as well as direct votes in the name of specific companies at the #SocialMadness website. The company started the tournament with a big Facebook presence, a modest Twitter feed and a small presence on LinkedIn.

Journal 175

Journal Compete Team Klout 175

Kikolani

JANUARY 3, 2013

According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. This unique tool allows you to give away a digital product only when users share on Twitter or Facebook. Socialbro is one of my favourite Twitter management tools. That is where Commun.it Viral Lock.

Tools 151

Tools Digg Nielsen Klout 151

Razor Social

NOVEMBER 29, 0002

Your audience typically grows gradually unless you use tools or paid advertisement to grow. On Twitter you can run a report to see what categories of people are part of your profile. For example, if you are media site you get paid for advertisements and more traffic means more money! You need to continuously build your audience.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. Followerwonk (free tool) : This tool by Moz makes it easy to find relevant influencers by topic and location on Twitter.

Influencer 40

Influencer Tools Marketing Klout 40

Koka Sexton

JULY 18, 2015

Advertising. Think about an application like Klout, the social media score was and in some way still is the go to ranking for a person’s status on social media. People would be boasting about how they were ranked #1 on Klout for anything from LinkedIn to content marketing. Direct mail. Influencer marketing lists.

Influencer 40

Influencer Klout Marketing Wiki 40

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Akamai Marketing

FEBRUARY 3, 2011

The real real, not the real you’re used to polishing, brushing and over airbrushing…leave that “real&# in the advertising world where it belongs. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Real is better. What’s your social currency?

Social Media 138

Social Media Klout Policies Consultant 138

Convince & Convert

SEPTEMBER 2, 2015

When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here. Lacking in Authentic Communication.

Influencer 60

Influencer Brands Marketing Authentication 60

ProBlogger

JULY 2, 2014

You will have noticed this week we have learned how to reach out to brands for advertising and sponsorship on our blogs – and the best way to sell yourself is to have all your details in a handy, professional media kit. Optional – Alexa ranking, Klout score, Google Page Rank, if you feel they will help your case.

Brands 55

Brands Overview Price Blogger 55

Convince & Convert

FEBRUARY 17, 2012

She works at Clayman Advertising, Inc. , . One need look no further than the recent Camry debacle on Twitter to see how bad advice can create a PR disaster instead of a social media success story. Marjorie Clayman is the resident blogger at www.margieclayman.com. This is only the tip of the iceberg, too.

Klout 116

Klout Reputation Proposal Consultant 116

Koka Sexton

MAY 16, 2011

Part game, part ratings system, Empire Avenue works by allowing users to create a ticker inked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube. With other influence-measuring sites like Klout , says Ohle, you don’t have much of reason to visit multiple times a day.

Real Estate 64

Real Estate Klout Startup Flickr 64

Jeff Esposito

SEPTEMBER 27, 2010

Two weeks ago, I received an email from the folks at Klout informing me that Fox wanted to send me a watching kit for its new television series Lone Star. To me, this seems like a slippery slope of sorts where advertising can invade in the PR territory a bit. This new model sounds like the spray and pray model of PR or advertising.

Influencer 35

Influencer Klout Hotels Creative Commons 35

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Marketing Social CRM Consultant 127

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. 8) Take some time to learn the lingo of social media.

Social Media 279

Social Media Klout YouTube Foursquare 279

ProBlogger

SEPTEMBER 26, 2011

If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you’re in a profitable niche. Essentially, it comes down to the demand to reach your niche, how targeted your audience is and what other advertising avenues are available to the company to reach that specific audience.

Company 49

Company Travel Airlines Blogger 49

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. ” That type of clarity from Twitter is welcome to us.

Social Media 115

Social Media API Training Class 115

Convince & Convert

JULY 6, 2012

Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). Eric : So Jim, today I figured we’d start off the show discussing the recent news of the LinkedIn/Twitter breakup. The biggest issue for Twitter is how Tweets are consumed. Listen Now. image via Hubspot.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Webbiquity SMM

OCTOBER 23, 2012

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. Twitterers collectively post a billion tweets every three days.

Tools 203

Tools Tips Twitter Klout 203

Convince & Convert

MAY 3, 2012

So, services like Klout and Kred that put a number to your social influence. The customer in the back of the line has a Klout score of 75, the customer in the middle of the line has a Klout score of 17. I’m not saying Klout is good, bad, or indifferent. Klout is the Alexa ranking of social media.

Klout 114

Klout Social Media Conference Influencer 114

Akamai Marketing

MARCH 1, 2011

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Its easy to get lulled into a false sense of success.

Tools 160

Tools Klout Policies Tourism 160