Remove Advertising Remove Journal Remove Publishing Remove Social Media
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Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Any social media updates that we missed this week? Let us know in the comments below.

News 164
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Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79
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Will A Brands Next Big Move Be A Journalism Department?

Twist Image

Who should own Social Media in the organization? It depends on how you (and your organization) defines Social Media. Some see it as a communications channel, while others use it to extend their advertising. In the end, Social Media is everywhere. Flipping from content marketing to journalism.

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The Church And State Of Advertising

Twist Image

When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of the editorial content, but the advertising as well. Advertisers are constantly looking for ways to get their messages in front of you.

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The New(ish) Trend Of Publishing Within Publishing

Twist Image

What made it most unique, was that they were going to publish it solely on Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. The thing about this publishing thing. . Writers used to write for publishers. Publishers were the gatekeepers to an audience.

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How the Economy and Social Media Are Ruining PR

Socialized

The combined effects of social media and a down economy are ruining the PR industry. Social media is seen by some companies as the new PR. These same companies used to divert dollars from advertising to PR with the notion that they would get “more for their money&# with PR. Here’s how. And it’s a shame.

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This Week in Social Media – 6/5/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.