| |  Advertising + iPhone + Nielsen | 46 articles |
| Page 1 of 1 | Previous | Next | MOBILEGROOVE MAY 25, 2012  5 Data Points You Need To Know From xAD, Nielsen, IAB Chetan Sharma & Mogreet new study from the Interactive Advertising Bureau underlines the strong use of mobile by consumers while they are inside a retail store. Apple iPhone continues to lead mobile video messaging usage, increasing from 7.4 Featured Mobile Advertising & Marketing Mobile Commerce Mobile Search Apple Chetan Sharma Mobile Marketing Mogreet New York QR code retail Samsung | THE REALTIME REPORT DECEMBER 7, 2012 Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard million users in July 2012 (on Android/iPhone), up from from 5-6 million per month from March through June. Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. It’s like, “Hey, it’d be easier to advertise in this one newspaper if everyone in the world reads this one newspaper.” via Yahoo. | | | | | |
| MOBILEGROOVE SEPTEMBER 14, 2012  Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies? The Apple iPhone was also the number one device on the Millennial Media platform, accounting for nearly 16 percent of total impressions (up from 15 percent in Q1). | WWW.CLICKZ.COM MARCH 13, 2012 Nielsen Report: Blogs Still on the Rise | ClickZ iPhone. Nielsen. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. And women bloggers represent a desirable audience for advertisers, especially CPG companies. Susan Kuchinskas has covered interactive advertising since its invention. Tags: Nielsen Publishing. ClickZ.asia. ClickZ Academy. Mobile. | MOBILEGROOVE APRIL 13, 2012  Learning From Leading Marketers & Markets To Map Mobile Strategy Advertisers have taken consumer habits into account and produced 15- to 30-second commercials to fit the slot, as opposed to the minute-long spots that are typical for Korean television. Nielsen tells us that less than 1 in 10 watched TV on their mobile devices in 2011. ” Instead, people were buying content from iTunes (Apple’s content store) and putting it on their iPhone. | PAMORAMA APRIL 18, 2010  If Size Matters, Social Media is Huge in the US by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. The Nielsen study, commissioned by women-focused blog network BlogHer and NBCU’s iVillage , found that Facebook is becoming a major attraction for a majority of the population , rivaling the reach of traditional media channels. | | | | | | | |
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BILL HARTZER | WEDNESDAY, MAY 26, 2010  WebVisible Contest to Award Free Local Online Advertising to Small Businesses
Each episode will showcase a different component of online advertising – mobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). Advertising has to follow audience, but when the audience moves at lightning speed from one search engine or iPhone app to the next, it’s hard to keep up. Two winners will be selected by WebVisible to receive a full-service package, including search engine advertising on Google, Yahoo!, EDT, June 30. MORE >> -
MOBILEGROOVE | TUESDAY, OCTOBER 12, 2010 NEW Mobile Cross-Media Marketing Event: NYC October 13th
Samathay Skey, Chief Revenue Officer, ReycleBank , will moderate Display marketing in a multi-device world (a panel with Dave Gwozdz , CEO, Mojiva ; Patricia Clark, Head of National Sales, North America , InMobi ; Marc Theermann , VP Mobile, AdMeld ; Jamie Wells , Director, Global Trade Marketing, Microsoft Advertising ; Todd Pasternack , PointRoll ). She will pre-release a new location-linked iPhone app that brings together on-the-go underground information and music nearby you tips. Tags: Events Mobile Advertising Mobile Content What is mobile and what is online? MORE >> -
MOBILEGROOVE | FRIDAY, OCTOBER 21, 2011  Hot Mobile Stats & Trends You Need To Know
Summit in San Francisco, where she provided an inside look at the latest in mobile trends globally , including mobile penetration, mobile usage and mobile advertising spend (still out of sync with actual mobile use, by the way). Android phone adoption has ramped up faster than iPhone. Take the recent claim ( via this interview in AdWeek ) that the advertising spend on mobile will exceed that of television. Sadly it wasn’t news to me when Nielsen reported that more people in Africa have access to a mobile device than they do to clean drinking water. MORE >> -
MOBILEGROOVE | THURSDAY, DECEMBER 15, 2011  Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers
As more people purchase smartphones and tablets , increasing their access to the mobile Web and applications, advertisers are clamoring to engage them there. But the bigger challenge is how to deliver people advertising they are likely to appreciate because it ticks all the boxes. based maker of pet care products, to show how knowing people’s offline behavior can vastly improve mobile advertising effectiveness. Mobile advertising is set to explode. As a result, advertisers are left with targeting by device, carrier, and location. million in 2010 to $1.1 MORE >> -
STEVE RUBEL | MONDAY, JANUARY 10, 2011  The Next Media Disruptors are Mobile Pure-Plays
With Internet consumption on mobile devices set to surpass the same on PCs next year, according to Morgan Stanley, and US smart phone penetration to hit 50%, Nielsen says, mobile is no longer the tail on the media dog. It debuted in 2008 as a free iPhone app built around a simple premise. Since 2005, however, he has from the ground up built This Week in Tech (TWiT) into a tech media powerhouse , thanks to a suite of shows that have attracted strong following and advertiser loyalty. Now a new era is under way. Lose It. Lose It is a disruptor in health and wellness media. MORE >> -
- Statistics Show Social Media Is Bigger Than You Think SOCIALNOMICS | TUESDAY, AUGUST 11, 2009
- Social Media Revolution 2 (Refresh) SOCIALNOMICS | WEDNESDAY, MAY 5, 2010
- Top 10 Reputation Tracking Tools Worth Paying For MASHABLE.COM | WEDNESDAY, OCTOBER 27, 2010
- 26 Free Tools for Monitoring Your Brand's Reputation PAMORAMA | SUNDAY, DECEMBER 6, 2009
- 35 Great Social Media Infographics PAMORAMA | WEDNESDAY, MARCH 3, 2010
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | TUESDAY, NOVEMBER 2, 2010
- SOCIAL MEDIA ASIA PODCAST: Toys “R” Us Reveals Mobile Shopping & Barcode Asia Strategy MOBILEGROOVE | TUESDAY, AUGUST 31, 2010
- Innovate or Stagnate: Nokia’s Mistakes Provide Lessons For Mobile Marketers MOBILEGROOVE | FRIDAY, FEBRUARY 11, 2011
- Why Loyalty and Mobile Marketing is the Future for Retail - Danny. DANNY BROWN | THURSDAY, AUGUST 26, 2010
- HOW TO: Gain Twitter Influence MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- Digital Primetime Arrives Just in Time to Crush the Net STEVE RUBEL | THURSDAY, NOVEMBER 4, 2010
- What to Consider When Building an In-House Social Media Team MASHABLE.COM | WEDNESDAY, NOVEMBER 3, 2010
- 5 Proven Strategies for B2B Social Media Marketing MASHABLE.COM | THURSDAY, NOVEMBER 4, 2010
- Aggregators: the good ones vs. the looters WWW.MONDAYNOTE.COM | MONDAY, OCTOBER 4, 2010
- What’s So Funny About Social Media and Online Marketing? 2010 Edition WEBBIQUITY SMM | MONDAY, MARCH 14, 2011
- The Age of the Stream - The Steve Rubel Stream STEVE RUBEL | SATURDAY, AUGUST 7, 2010
- Marketers Beware the Age Wave CITIZEN MARKETER 2.1 | TUESDAY, SEPTEMBER 1, 2009
- The Future of Blogging: I Had to Tell You This VIPER CHILL | WEDNESDAY, APRIL 25, 2012
- Is Social Media Too Big For Its Britches? CONVINCE & CONVERT | THURSDAY, APRIL 22, 2010
- mizz information: List of Nonprofit Social Media and Community Managers WWW.MIZZINFORMATION.COM | TUESDAY, FEBRUARY 2, 2010
- Is Your Executive on Twitter? KOKA SEXTON | TUESDAY, MARCH 24, 2009
- Koka Sexton dot Com KOKA SEXTON | TUESDAY, MARCH 24, 2009
- The Slippery Slope of Association Blogger Outreach WWW.MIZZINFORMATION.COM | WEDNESDAY, OCTOBER 6, 2010
- Hot Mobile Stats & Trends You Need To Know MOBILEGROOVE | FRIDAY, OCTOBER 21, 2011
- Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers MOBILEGROOVE | THURSDAY, DECEMBER 15, 2011
- Hot Mobile Stats & Trends You Need To Know MOBILEGROOVE | FRIDAY, OCTOBER 21, 2011
- Special Delivery: Using Offline Shopping Behavior Data Better Targets Mobile Consumers MOBILEGROOVE | THURSDAY, DECEMBER 15, 2011
- Innovate or Stagnate: Nokia’s Mistakes Provide Lessons For Mobile Marketers MOBILEGROOVE | FRIDAY, FEBRUARY 11, 2011
- Talk about some serious Facebook advertising… ONLINE COMMUNITY STRATEGIST | TUESDAY, JUNE 16, 2009
- PODCAST: App Store Marketing Basics; What Options Do Developers & Operators Really Have? MOBILEGROOVE | MONDAY, APRIL 26, 2010
- Jumptap Adds Video To Mobile Advertising Mix PLUS Q&A With CMO Paran Johar MOBILEGROOVE | THURSDAY, JUNE 10, 2010
- Social Networks ARE Mainstream, the Cool Crew is going elsewhere DIGIGEN | SUNDAY, NOVEMBER 8, 2009
- 5 Social Marketing Stories You Need To Read This Week FIREBELLY | FRIDAY, MARCH 5, 2010
- The Elephant Roaming Madison Avenue - You and Me - The Steve Rubel. MICRO PERSUASION | FRIDAY, JULY 16, 2010
- Social Search at LinkedIn Beats Google - ReadWriteWeb BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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