Techipedia: Tamar Weinberg

DECEMBER 20, 2011

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

SMS 187

SMS Strategy Marketing Discount 187

Harp Interactive

MARCH 17, 2010

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. Smartbooks and Tablet PCs: You got it—Ipad is one. SMS: (short message service): Also known as ‘texting’: Advertisers can send relevant marketing messages in form of texts.

Mobile 315

Mobile Types GPS SMS 315

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

comScore 199

comScore Smart Phone SMS Advertising 199

Twist Image

NOVEMBER 23, 2011

It's an ever bigger challenge to stop brands from thinking about mobile as a strictly transactional type of advertising ( "ping the consumer with an offer when they're near our stores!" Fixed screens will simply be places that we toss our cloud-based content, marketing and advertising to for convenience. brand advertising.

Mobile 105

Mobile iPad SMS Loyalty 105

yMarketingMatters

JANUARY 19, 2012

At ANY FREE MOMENT, we can shop on line, post on Facebook or Twitter, send an SMS, share pictures or videos. Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video. We share our lives, immediately as they happen, via mobile. Very bright.

Trends 279

Trends Marketing Mobile Wireless 279

Stay N' Alive

MARCH 7, 2011

Never mind the fact that SMS and Text messages aren't even sent by means of phone numbers any more (they are mostly sent through IP addresses and similar protocols), but we'll assume they are. For instance, what if someone sends a private direct message to Twitter or Facebook over SMS? Those too are banned according to this wording.

SMS 98

SMS iPad Cost Proposal 98

Convince & Convert

FEBRUARY 11, 2010

After Google Voice and its third-party apps were turned down by Apple due to “it duplicating features that the iPhone comes with (Dialer, SMS, etc),&# Google built a completely browser-based app , avoiding the restrictions and not having to split the profits. You know what’s not a good idea? Pissing off Google.)

Social Media 114

Social Media Strategy Apple iPhone 114