Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In July, Outlook Publishing (India) Pvt. India now has nearly 74 million Internet users , according to a recent ComScore report.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

NOVEMBER 8, 2011

The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs. And recently Apple has been striking out. Not with poor products, but by not meeting expectations.

Case Study 187

Case Study Apple Study Brands 187

Twist Image

OCTOBER 18, 2011

With smartphones and iPads now promoting content where, when and how consumers want it, the trend is not being lost on television. According to the MediaPost news item, ABC Studies iPad: Redefines TV Viewing , "The iPad surely will play a role in accentuating that lesser connection to time and place going forward.

iPad 104

iPad Nielsen Advertising Activities 104

Buzz Marketing for Technology

FEBRUARY 2, 2011

Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

Marketing 265

Marketing iPad Applications B2B 265

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley).

B2B 279

B2B Marketing Mobile CPM 279

Twist Image

NOVEMBER 12, 2011

"Surely, the iPhone and iPad are the most significant advances in the technology of interaction design in the past decade. Put an iPad in front of a one-year old, or a previously technophobe, and you know that to be true. But really, what have we got with an iPad? The Truth About Amazon Publishing - paidcontent.org.

iPad 85

iPad Apple iPhone Analysis 85

Twist Image

FEBRUARY 7, 2011

There have been a couple of major indicators that the world of publishing and content is shifting away from the traditionally held value that you have to drive traffic to one, specific destination. Even though the iPad has a near-seamless Web experience, publishers still create native apps for the device. Ditch the destination.

Content 111

Content iPad Findability Publishing 111

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? Publishers can add interest tabs to connect with their audiences, and audience restrictions based on age, gender, location and language. This gives marketers a definitive direction for marketing and advertising!

Social Media 100

Social Media URL iPhone iPad 100

Twist Image

OCTOBER 16, 2011

When one person, a MacBook computer and an iPad can create a multi-million (or multi-billion!) In the past little while, Eric published his first book on the topic, The Lean Startup. Tags: advertising. Episode #275 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. bite size edits.

Startup 89

Startup iPad Advertising Social Networking 89

Twist Image

OCTOBER 11, 2012

According to the SFGate article published yesterday, YouTube's Mobile Views Have Quadrupled In 18 Months. It's downloaded on to my iPad and iPhone. Will I wait for my next flight (this coming Sunday) and watch it on the iPad? advertising. Online video was supposed to be this massive competitor to TV, wasn't it?

Video 85

Video iPad iPhone Mobile 85

Twist Image

NOVEMBER 22, 2011

As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market ( Kindle Fire ), many eyes were raised, waiting to see what those who would get their fingers on it would think. If I publish a Blog post right now, Google is indexing it. Vancouver Sun - not yet published.

iPad 96

iPad Apple News Publishing 96

Twist Image

MAY 29, 2015

What does advertising do? Advertising sells the notion of happiness. This, coupled with the context of how and where the consumer is, creates a different dynamic for marketers and advertisers. How many times have you found yourself lying in bed at home for hours on end flicking around on an iPad ? That's the purpose.

iPad 40

iPad Microsoft Advertising Mobile 40

Twist Image

OCTOBER 19, 2012

To frame this: the iPad didn't exist four years ago. " None of those terms work, unless the brand is willing to do the hard work of acting like a human being, of using these channels to publish how they think and feel in text, images, audio and video. print advertising. television advertising. so, what's your plan?

Social Media 97

Social Media iPad Posterous Case Study 97

The Way of the Web

OCTOBER 15, 2010

The Association of Online Publishers 2010 summit opened today, with experimentation and innovation as key items mentioned by chairman Tim Faircliff. Bauer have lined up some big name advertisers for the trial, as you’d expect, but do you think they’ll be retained long term? And when it comes to print? Even more bemusing.

Publishing 28

Publishing Automotive iPad Microsoft 28

Twist Image

APRIL 2, 2011

Jaron Lanier: The Frontiers of Augmented Reality and Human Potential - Microsoft Advertising. As more and more people buy iPads and get comfortable with paying for content on the fly, perhaps we're about to enter a new golden era in long-form journalism? microsoft advertising. publishing. " (Alistair for Hugh).

Microsoft 87

Microsoft iPad Journal Reddit 87

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. But it’s those commercial queries that are so desirable to advertisers.

News 121

News Press Release Survey SEO 121

Twist Image

JANUARY 10, 2017

Now, take someone with no computer literacy and give them an iPad. iPads don't even have instruction manuals. At the end of last year, Technology Review published the article, Behind the Numbers of Virtual Reality's Sluggish Debut : "The numbers do not exactly tell the story of a hot new consumer technology debut. amazon alexa.

API 40

API Brands iPad Fashion 40

Twist Image

DECEMBER 2, 2011

What does that mean for broadcast advertising and sponsored ads?" Tablets open up a whole new opportunity for publishers. The trouble is that they're thinking (and acting) like traditional publishers. Instead of trying to re-invent publishing, they're just doing the old CTRL-C CTRL-V move (copy and paste).

Apple 84

Apple iPad iPhone Proposal 84

Diva Marketing Blog

JULY 11, 2014

In your opinion is this a trend and if so, where does it leave content producers in terms of advertiser value? Yet media and marketers desperately want it to work because it would add value to media ad inventory and impact to marketer advertising efforts. Joel Rubinson : Hi Toby, thank you for your question.

Research 83

Research Smart Phone Aggregator iPad 83

Ignite Social Media

MAY 24, 2016

7 million were Millennials — the most attractive target demographic for advertisers. The fashion retailer established a pop-up shop on the festival fairgrounds where Coachella attendees could seek refuge from the heat, refill water bottles, engage with the psychedelic video booth and use on-site iPads for online shopping.

Engagement 110

Engagement Brands Hashtag Eventful 110

agora pulse

OCTOBER 8, 2019

An employee advocacy program costs 1/10 of paid advertising and on average, an employee advocacy program involving 1,000 active participants can generate $1,900,000 in advertising value! And while you’re in there, get them to sign off on some incentives, whether it’s coffee shop vouchers each week or an end of month tablet or iPad.

Social Media 84

Social Media Guidelines Hashtag Training 84

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). (

Social Media 245

Social Media B2B Marketing SEO 245

Diva Marketing Blog

JULY 11, 2014

In your opinion is this a trend and if so, where does it leave content producers in terms of advertiser value? Yet media and marketers desperately want it to work because it would add value to media ad inventory and impact to marketer advertising efforts. Joel Rubinson : Hi Toby, thank you for your question.

Research 40

Research Smart Phone Aggregator iPad 40

Tweaklibrary

SEPTEMBER 5, 2022

You may quickly and easily post-process and publish your music, podcast, and interview recordings via the embedded Auphonic web service. Key Features: No built-in advertisements means there are no limitations when playing music. 10 Best Password Manager Apps For iPhone and iPad in 2022 >. Requires: Android version 4.4

iPhone 23

iPhone Embedding iPad Features 23

ProBlogger

MAY 24, 2022

But creating your own product – even a simple one – can bring in money much faster than affiliate sales or advertising. Amazon had only recently launched the Kindle, and the first iPad didn’t appear for another year. This article was originally published on Jan 15, 2018 and updated May 25, 2022.1600.

Types 49

Types Products eBook Module 49

ProBlogger

MAY 24, 2022

But creating your own product – even a simple one – can bring in money much faster than affiliate sales or advertising. Amazon had only recently launched the Kindle, and the first iPad didn’t appear for another year. This article was originally published on Jan 15, 2018 and updated May 25, 2022.1600.

Types 49

Types Products eBook Module 49

Tweaklibrary

FEBRUARY 11, 2024

Has it ever happened to you, that you’re about to publish a new video on social media only to find out it needs format adjustments? 264), MKV, AVI, iPad, iPhone, Android, and 420+ other formats. Dealing with MOV files can be specifically challenging. This app is capable of converting any 4K or HD video to MP4 (HEVC/H.264),

Video 11

Video Metadata Module iPad 11

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It lets you change permissions around who can actually edit or publish posts and adds an alternative to publishing to writers can submit posts to editors for review. One is Hootsuite for iPad. Advertising the campaign and making it seem popular already can help build that success. I see a bright future for the Google.

Tools 277

Tools Tips Marketing Social Media 277

Kikolani

NOVEMBER 7, 2011

I probably would have just stayed out in the exhibit hall if I had known it would be just a run-through of the stats published here. Thank goodness for my iPad which kept me otherwise entertained! If you are trying to get brand advertising/sponsors, remember that brands like people with influence on multiple platforms.

Hotels 153

Hotels iPad eBook Screencast 153

ProBlogger

JULY 11, 2011

Each story is published on your company’s blog, Facebook, Twitter, and LinkedIn pages. The customer who submitted the story also gets an automatic email that says their story has been published on your company’s blog. It also increased their organic search traffic by 25%—all for the cost of an iPad. Referrals ?

Communities 40

Communities Content iPad Posterous 40

Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. But, I’m as excited as Eddie Vedder in a flannel factory about #5. I expect a dedication. kathysacks oh yes.

Upcoming 124

Upcoming Project News Social Media 124

Jon Loomer

OCTOBER 30, 2015

Email Custom Audiences allow advertisers to target people on their email list. When I publish this blog post, I will generate a Pretty Link for [link] Nice and easy — and pretty! Yes, this is probably the biggest need for Facebook advertisers. DriftRock is my tool of choice for management of Custom Audiences.

Tools 114

Tools Facebook Marketing Tweetdeck 114

The Way of the Web

MARCH 15, 2010

It says four publishers control 70 percent of the local and regional press, three companies – BBC, ITN and BSkyB – produce national television news and just four companies have nearly 80 percent of the commercial radio market. Plus the information will be more relevant and interesting, and less commercially orientated to please advertisers.

Report 31

Report Google News Library 31

Convince & Convert

MAY 18, 2012

What I want to know, which they did not publish, is what percentage of the people who are not on Facebook thinks it’s a fad versus the people who are on Facebook? Whether GM has success with Facebook advertising doesn’t necessarily weigh in on Facebook’s effectiveness as an ad platform. That is table stakes for them.

Yahoo 115

Yahoo Yammer Social Media Software 115

Twist Image

JULY 3, 2012

As newspapers, television and radio lament plunging advertising dollars, and not a week goes by without hearing about some other publication or broadcast being folded, changed or updated with more online content, you would think that the Internet is some kind of media juggernaut destroying any other media that slips into its wake.

iPad 85

iPad Microsoft Apple Mobile 85

Buffer Social

OCTOBER 3, 2018

The blog post gets a nice spike of traffic from social media and email on the day of publishing. Now, compare that chart with this second one: This blog post also had a nice spike of traffic on the day of publishing. Here’s our simple approach to social media advertising. But the traffic didn’t drop over time.

Social Media 94

Social Media Content CPC Advertising 94

ProBlogger

JUNE 12, 2017

She’s a very funny person but she’s also very experienced in social media and will be speaking about Facebook Advertising. The type of videos I really want to talk about today are the type of videos that you probably want to share onto social media to promote a blog post that you have already published on your site.

Tools 50

Tools Video Facebook Groups 50