Harp Interactive

MARCH 17, 2010

Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. Smartbooks and Tablet PCs: You got it—Ipad is one.

Mobile 315

Mobile Types GPS SMS 315

Buffer Social

JANUARY 30, 2018

In fact, Facebook marketing success is as much about distribution as it is content. In our State of Social 2018 report we found that: 94% of businesses have invested in advertising on Facebook; and. 67% of businesses intend to increase their social media advertising budget in 2018. Think about who you’re targeting.

Advertising 111

Advertising Tips Facebook Campaign 111

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

FEBRUARY 2, 2011

Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

Marketing 265

Marketing iPad Applications B2B 265

Twist Image

APRIL 4, 2011

Whether we're talking about iPads , websites, Blogs or the future of newspapers and television, Sorrell knows and understands the landscape like few others. There isn't enough advertising to go around. Everything that Sorrell talks about is true in the traditional advertising and media model. media hacking).

Advertising 111

Advertising Content Adwords iPad 111

Taylor Marek

FEBRUARY 3, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me The Apple iPad. Now its time for me to interject my thoughts… Here they are: The iPad is nothing more than a glorified IPhone, only bigger. (Yes Greatest thing since iSlicedBread?

iPad 93

iPad Apple iPhone Avatar 93

Taylor Marek

FEBRUARY 26, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Can you Run your Business with only an IPad? Owing to the fact that the IPad is more of a content consumption device than anything else, this will be an interesting twist. What do you think? Can Paul do it?

iPad 93

iPad Apple Avatar WordPress 93

Pam Moore

APRIL 14, 2017

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. Marketers are getting smarter at using visuals. With more than 1.23

Template 167

Template Templates Facebook iPad 167

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279

Trends Marketing Mobile Wireless 279

Jon Loomer

JANUARY 9, 2020

In advertising, a specific product or service may only be relevant to owners of certain devices. For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.)

Mobile 174

Mobile Instagram Facebook How To 174

Twist Image

OCTOBER 30, 2013

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

iPad 100

iPad Wireless Marketing Telecommunications 100

Twist Image

NOVEMBER 12, 2010

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture. Trust is happening in advertising, but it's hard to make people loyal (and to keep them that way).

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Twist Image

SEPTEMBER 7, 2012

Here are six things to think about before hiring a digital marketing agency: DNA. A brand must look at their DNA and ask themselves if they are truly prepared to commit to a digital marketing strategy. The strength of digital marketing comes from shifting your DNA away from a campaign advertising mindset to a commitment.

iPad 101

iPad Marketing Cost Advertising 101

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. A few statistics….

SMS 187

SMS Strategy Marketing Discount 187

Buzz Marketing for Technology

JANUARY 6, 2011

But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. I know I know these are B2C examples but you know some savvy B2B marketers are thinking about how to implement a reveal tab too! see photo below).

Facebook 276

Facebook Discount How To B2B 276

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Ancita Satija Communication Guest Posts Marketing Public Relations Social Media advertising Digital PR Media pr Rupee Depreciation'

comScore 199

comScore Smart Phone SMS Advertising 199

Twist Image

APRIL 16, 2014

If you''re in the marketing profession, you have to be scratching your head at the moves that Google has made over the past little while. If Google''s main form of revenue is advertising and licensing software, where will the ads be going on all of these robots and drones? Google''s first wave of innovation.

Google 92

Google comScore iPad Mobile 92

Twist Image

MARCH 7, 2014

How does your iPad work? Do me a favor, take a look at the instruction manual for your iPad. That coffee machine or that iPad? Marketing includes design, usability and experience. Steve Jobs from Apple forced the world to look at design, usability, experience and marketing as one, holistic, thing. business book.

iPad 78

iPad Apple iPhone Training 78

Waxing UnLyrical

NOVEMBER 8, 2011

The stock market hates surprises. The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs. The market is saying LinkedIn has a bigger upside than Apple.

Case Study 187

Case Study Apple Study Brands 187

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Twist Image

NOVEMBER 20, 2010

I rented it from iTunes last week on my iPad and watched it on my flight back from London the other day. The movie looks at the early days of the advertising industry and how it has evolved. The crux of the movie is about the creative process and how advertising - done well - is art (and it is!). " Tags: advertising.

iPad 105

iPad Film Advertising YouTube 105

Twist Image

NOVEMBER 23, 2011

It's too small for most Marketers. It's an ever bigger challenge to stop brands from thinking about mobile as a strictly transactional type of advertising ( "ping the consumer with an offer when they're near our stores!" I often lament this moment in time as being one where us Marketers are trapped in media purgatory.

Mobile 105

Mobile iPad SMS Loyalty 105

Twist Image

APRIL 9, 2012

For years, new media speakers would tell the story of their sixteen year old niece, who plops herself down in front the television after school, grabs her iPad with her smartphone near-by and engages in the digital native dance known as multi-platforming. So, what's a marketer to do? The picture gets a little darker. More problems.

Adwords 105

Adwords iPad Advertising Instagram 105

The Realtime Report

FEBRUARY 19, 2014

Your location is very, very valuable to marketers. Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad.

Privacy 164

Privacy Apple Mobile Foursquare 164

Twist Image

OCTOBER 11, 2012

On the other hand, we have a world where more and more connected TVs are rolling on to the market, and demand for everything from Netflix to Apple TV continues to experience healthy growth as well. It's changing, and marketers are going to have to power along and change with it. It's downloaded on to my iPad and iPhone.

Video 85

Video iPad iPhone Mobile 85

Twist Image

MAY 29, 2012

Apple sells computers, iPhones and iPads. You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. advertising revenue. canadian marketing association. Tags: advertising. Ford sells cars, vans and trucks. Lululemon sells yoga clothing and gear.

Facebook 108

Facebook iPad Social Graph Apple 108

Twist Image

SEPTEMBER 22, 2012

I watched the series on my iPad. are advertisers? Television is an advertising-driven medium. Where does this leave TV advertising? By no means are we experiencing any semblance of a mass exodus away from our TVs, so that level of advertising is still powerful and prevalent. internet advertising. television.

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Socialized

JUNE 22, 2010

People write what they write to draw readers, because they participate in affiliate advertising and get paid for clicks, because they are attention whores who get personal validation and an adrenaline rush from increasing blog traffic, or both. Don’t write about “Five Missing iPad Features.&#

iPad 214

iPad Blogosphere Affiliate marketing Meme 214

Twist Image

JUNE 24, 2011

How is your Marketing working in a three screen world? Between us, I don't think any of this really matters anymore (would we consider smartphones and the iPad one screen? Every new TV in market is either wi-fi enabled or wi-fi capable. Tags: advertising. and now mobile (making it four screens). Have you seen the new TVs?

iPad 105

iPad Mobile Apple YouTube 105

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. One is Hootsuite for iPad. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer.

Tools 277

Tools Tips Marketing Social Media 277

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

The Realtime Report

APRIL 7, 2014

of Pages Manager for iOS with several new features, including the ability for page administrators to pin and unpin posts on their pages, create and edit events on iPad, and more (AllFacebook). Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

Twist Image

APRIL 19, 2011

To my left is my iPad. I should probably get an iPad 2 at this point as well. It's becoming a huge issue for Marketers. For those who lead the brand and for the agencies that lead them, the great marketing divide between the tried and true traditional marketing tactics is very much clouded by the new and emerging channels.

iPad 108

iPad iPhone Advertising Apple 108

Twist Image

JANUARY 16, 2013

When you study the art of branding, any good book on the subject will - at some point early on - turn to the neologism of the word "branding" in terms of marketing and communications. There is no doubt that great advertising can inspire us to do more. There is no doubt that great advertising can inspire us to do more.

Brands 108

Brands iPad Apple Loyalty 108

Twist Image

MAY 21, 2013

Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. Fast-forward a mere three years, and now she comes home from school, takes out her iPad. Screens are increasingly getting cheaper and more ubiquitous. and that''s it.

iPad 105

iPad Tumblr Yahoo iPhone 105

Twist Image

OCTOBER 16, 2011

When one person, a MacBook computer and an iPad can create a multi-million (or multi-billion!) digital marketing. marketing over coffee. new marketing labs. social media marketing. digital marketing. marketing over coffee. new marketing labs. social media marketing. bite size edits.

Startup 89

Startup iPad Advertising Social Networking 89

Devumi

NOVEMBER 12, 2014

The goal of the Twitter Small Business Planner app is to help small to medium sized businesses (SMBs) improve their Twitter marketing. It is a deliberate move on Twitters part to get more potential advertisers not only using their service, but seeing the true value of it. Expect to find: Cutting edge research.

Small Business 108

Small Business Twitter iPad FAQ 108