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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Meta Advertising Expectations and the Most Common Phrase

Jon Loomer

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

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The Absolute Guide to B2B Advertising on Quora

Oktopost

However, despite the turning into a quick fix for entertainment junkies, it still deserves its old nick: The Information Superhighway. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B.

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How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. Displayed audience demographics information. The implications for democracy are clear.

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6 Tools That Help Bloggers Manage and Monitor Their Online Reputation

Kikolani

Nowadays there’s a lot of personal information publicly available on the web. Unfortunately managing your online reputation is everything but an easy task. There are many social media channels where people can spread unbased opinions about others, tag inappropiate photos, and otherwise mess with your reputation.

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Zuck’s facts about Facebook

Sherrilynne Starkie

And there could be about a million other bad things that come from getting a bad reputation. “You have control over what information we use to show you ads, and you can block any advertiser from reaching you.” And, it’s essential to restoring Facebook’s good reputation. People are talking about it online.

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The First Rule of Facebook Ads: Know the Rules

Jon Loomer

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. It’s not that your ad can’t include information about these attributes, it simply can’t suggest that you know or believe that the targeted user falls into certain groups.

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