Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. Standard and custom events: Both of these can aid reporting.

Eventful 172

Eventful Conversation API URL 172

Jon Loomer

MARCH 6, 2024

In this post, you’ll learn some specific examples of the following: Low-quality ad content Low-quality post-click experiences User signals Low Quality or Disruptive Content advertising policy At the end, I’ll provide recommendations on how to address ad quality. Withholding information. Report ads. I have pop-up ads.

Content 176

Content Policies Cost Advertising 176

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .

Advertising 141

Advertising Marketing Campaign Hashtag 141

The Realtime Report

OCTOBER 25, 2022

What Is an Audience Profile, and How Does It Impact Advertising. An audience profile is very important when it comes to advertising and is something that should never be skipped. An audience profile is very important when it comes to advertising and is something that should never be skipped. How Does An Audience Profile Work?

Advertising 91

Advertising Influencer Types Strategy 91

Jon Loomer

AUGUST 23, 2023

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Of course, you can’t just compare your results to all other advertisers. You might not know this, but such information is available. You might not know this, but such information is available.

API 147

API Cost Report Consultant 147

Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. At the moment, though, I haven’t seen anything official from Meta on the reasoning behind it, the quality of that reporting, or what it means for the future of optimization and reporting. Optimization vs. Reporting. The History of 28-Day Click.

Privacy 207

Privacy Advertising Aggregator Report 207

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. We do have Meta’s Q3 Earnings Report.

CPM 196

CPM Facebook Sample Samples 196

Bill Hartzer

OCTOBER 10, 2023

Capitalizing on the extensive global reach of Reels and the ability to assess brand suitability, advertisers gain access to new avenues for audience engagement, resulting in enhanced overall media efficiency. The goal is to empower all brands to curate the most fitting advertising environments for their target audiences.

Instagram 164

Instagram Brands Collaboration Facebook 164

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. URL parameters add information to the end of a URL. Note that including this information does not change the destination of the URL.

URL 204

URL Examples Facebook Analytics 204

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. You can create custom metrics in either your custom ad reports or within Ads Manager itself.

Metrics 214

Metrics Examples Facebook How To 214

The Realtime Report

APRIL 10, 2019

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79

Study Advertising Nielsen Retail 79

Buffer Social

OCTOBER 2, 2023

Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. Twitter removed the feature allowing users to report misleading information. An improved content reporting flow has been introduced , simplifying the process of reporting rule-breaking content.

News 80

News Report Social Media Instagram 80

Ignite Social Media

FEBRUARY 11, 2019

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Need Social Advertising Help?

Report 112

Report Advertising Social Networking Trends 112

The Realtime Report

SEPTEMBER 4, 2019

A Guide to Starting a Career in Information Technology . Changing your career to information technology can present you with many challenges, such as how to keep up with the latest technological developments and how to increase your skill level around your current job position. What qualifications do you need? Why Choose a Role in IT?

Skills 107

Skills Project Applications Construction 107

The Realtime Report

APRIL 13, 2023

In a 2021 poll, small businesses reported spending an average of $534 a month on digital advertising, with the total marketing and advertising budget ranging from $10,000 to $50,000 a year. For more information, please visit www.fullmoondigital.com.

Marketing 172

Marketing ROI Small Business Yahoo 172

Sherrilynne Starkie

NOVEMBER 28, 2017

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

Communities 329

Communities Syndication Compete Sports 329

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users.

Facebook 204

Facebook Aggregator Eventful URL 204

Ignite Social Media

APRIL 9, 2020

Social Media During Covid-19 Survey Results. ” We asked consumers their thoughts on the matter and 2/3 of respondents said they think it’s okay, for at least some brands, to continue advertising on social media. ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats.

Survey 200

Survey Social Media Groups Groups 200

Jon Loomer

OCTOBER 1, 2015

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. This goldmine was buried behind sublinks and very few advertisers benefited. But since Facebook redesigned Ads Manager, the ad reports are now front and center. Most advertisers make a lot of assumptions around placement.

Report 113

Report Facebook eBook Sample 113

Jon Loomer

NOVEMBER 20, 2022

From your TikTok Ads Manager, go to Reporting and select “Audience Insights.” First, you need to determine what locations will be reflected in the reports on the right. The location provides the base TikTok user results on the right to compare to whatever audience you create by filtering the following information.

Real Estate 185

Real Estate Overview Hashtag Price 185

Bill Hartzer

JANUARY 25, 2024

The CFA Institute’s latest report delves deep into this transformative experience, highlighting how young investors, often lacking in financial literacy and hesitant to seek traditional advice due to perceived costs, are turning to a new breed of influencers – the “finfluencers.”

Policies 94

Policies Proposal Influencer Guidelines 94

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. In support of these initiatives, Facebook is planning updates to attribution windows across our ads reporting surfaces. How Will This Impact Your Advertising? What Does This Mean?

Facebook 212

Facebook Privacy Advertising Report 212

Jon Loomer

JANUARY 26, 2021

There was a lot we didn’t know at the time, and Facebook has also provided more information since. How this impacts advertising beyond iOS users. A conversion will now be reported based on seven-day click only. The result, it’s assumed, will be less effective advertising. What About Non-iOS Users? What is it?

Aggregator 212

Aggregator Facebook Apple Training 212

Jon Loomer

JUNE 12, 2023

Not only is it variable (you can change how attribution is defined), it controls more than just reporting. Someone visits a product landing page (View Content), adds a product to their cart (Add to Cart), begins entering their payment information (Initiate Checkout), and completes the purchase (Purchase).

Eventful 180

Eventful Conversation Report API 180

Jon Loomer

OCTOBER 25, 2023

Some of you will read this and feel comfortable, knowing that these changes are unlikely to impact you since you’ve adjusted well to the evolution of Meta advertising so far. I have no inside information. The typical advertiser will not understand the subtle differences. When is the “future,” exactly?

Campaign 183

Campaign Advertising Privacy System 183

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. Then export it so that you have that information later.

How To 210

How To Facebook Advertising Eventful 210

Jon Loomer

DECEMBER 11, 2023

One common point of confusion for Meta advertisers is Meta’s expansion of ad targeting. In some cases, advertisers don’t realize it’s possible at all (but is). It’s become too complicated, and advertisers are mostly left in the dark regarding when and how expansion happens. Conversions? Link clicks?

Advertising 156

Advertising Comparison Conversation Report 156

Sprout Social

MAY 10, 2019

If you show a client how well your service works through video, then they’re more likely to make an informed investment in your offering. To back those stats up, Forbes also previously reported that around 75% of Fortune 500 executives turn to YouTube to help them make more educated decisions. Let us know on Twitter @SproutSocial!

YouTube 111

YouTube Strategy B2B Marketing 111

Buzz Marketing for Technology

JUNE 27, 2008

Information Technology. Information Technology. Advertise with us. Computer Literacy Doesn't Mean Information Literacy, Report Says. But that doesn’t make them information literate. The report details the implications of these problems for library professionals. Government & Politics.

Report 130

Report Forums Library Education 130

Ignite Social Media

MAY 19, 2020

This is the second back-to-back year we have been included in the Top 30 Social Media Marketing Agencies report. Ranking Factors for the Top Social Media Agency Report. Project Completeness: The more project work an agency shows, helps Agency Spotter establish their competency in the service area being reported on.

Social Media 166

Social Media Case Study Report Compete 166

Jon Loomer

AUGUST 12, 2016

This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. Control the Ads You See.

Advertising 60

Advertising Facebook News Feed 60

Ignite Social Media

DECEMBER 11, 2023

Over the past few weeks, I’ve come across posts from users reporting a surge in new followers, likes, and engagement on Threads. It successfully kept up with the unfolding drama surrounding OpenAI and Sam Altman’s leadership, showcasing its potential utility as a platform for timely information.

Compete 101

Compete Energy Social Media Platform 101

Jon Loomer

MAY 11, 2022

It can be bad because it complicates measurement and reporting. Luckily, there is a way to get this information. When you have better context, you can make more informed decisions with your advertising. Auto-play can be good because a video playing in the news feed is more likely to get someone’s attention.

Video 193

Video Facebook Metrics Feed 193

Jon Loomer

NOVEMBER 20, 2023

The problem is that so many advertisers don’t even realize it exists. You can find the Breakdowns dropdown menu between Columns and Reports on the right side of Ads Manager. Note that breakdowns are also found in Ad Reports, but we’ll focus on how they are used in Ads Manager here. A breakdown could clarify.

CPM 173

CPM Types Campaign Examples 173

Jon Loomer

SEPTEMBER 30, 2021

Competition will become a bigger issue for most advertisers during the final quarter of the year. Your ads will compete with the ads of other advertisers when determining which ads a targeted user will see. There are millions of advertisers looking to show millions of ads to many of the same users. The role of competition.

Cost 215

Cost CPM Facebook Compete 215

Jon Loomer

MAY 10, 2022

You’ll need to add columns to your Ads Manager report. ” Instant Experiences are often used to warm up an audience before sending them to a product page on the advertiser’s website. Facebook is clearly collecting and storing this information. Let’s go… Access the Metrics. What About Audiences?

Metrics 194

Metrics Facebook Advertising Report 194