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What Chrome’s Elimination of Third-Party Cookies Means for Meta Advertisers

Jon Loomer

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

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What an Ad-Free Facebook and Instagram Subscription Could Mean to Advertising

Jon Loomer

Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date. It would also disrupt advertisers. This law aims to give users more control over their data, which could further restrict Meta from collecting it for advertising and other purposes.

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Meta Publishes New Guide on How Brands Can Mitigate Data Loss as a Result of New Privacy Changes

Social Media Today

As data privacy regulations further restrict information access, advertisers need to upgrade their approach.

Privacy 155
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These Ads Suck: Will Users in a Privacy-Altered World Like What They See?

Jon Loomer

Privacy as the goal, advertising will suddenly seem very “different” to users. This prompt, most importantly for Facebook advertisers who run ads for mobile web, will be shown for Facebook and Instagram app users. To non-advertisers, this quote means nothing. The Future of Privacy-Altered Advertising.

Privacy 163
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The Average Social Media Privacy Policy Takes an Hour to Read

The Realtime Report

The Average Social Media Privacy. Privacy Policies vs. Historical Texts and Literary Works. Whether you care to admit it or not, we’ve all hit the “I accept” button on a privacy policy without reading the fine print. Up until recently, it wasn’t that big of a deal to not read privacy policies. Written by.

Policies 116
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Can You See Who Views Your VSCO? Understanding Privacy and User Experience on the Popular Photo Platform

BeingOptimist

Due to some privacy concerns users have started expressing concern and have asked if there is a way to see who has viewed their VSCO profile. Security: If you are concerned about your privacy, you may want to know who is viewing your profile. There are no neutral apps that can provide this information.

Privacy 98
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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest Tag, LinkedIn Insight Tag ), which is a snippet of code that is placed on a brand’s site.