Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. Be Informed Look, it’s not that all of those metrics don’t matter. Be an informed advertiser who uses metrics constructively. The post Effective Meta Advertising: Key Metrics Simplified appeared first on Jon Loomer Digital.

Metrics 166

Metrics CPM Advertising CPC 166

Jon Loomer

MARCH 27, 2023

Your Audience is Too Small This one’s rather logical, but some advertisers still miss it. Read here for more information on manual bidding. You Set up Dayparting Some advertisers want their ads to only run on certain days or at certain times. Far too often, advertisers try to outsmart the algorithm.

Advertising 181

Advertising Cost Issues Campaign 181

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Advertising 105

Advertising Social Media Strategy Tools 105

Jon Loomer

SEPTEMBER 5, 2023

Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date. It would also disrupt advertisers. This law aims to give users more control over their data, which could further restrict Meta from collecting it for advertising and other purposes.

Advertising 185

Advertising Instagram Facebook Privacy 185

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . How to advertise on TikTok. important; }.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

The Realtime Report

OCTOBER 25, 2022

What Is an Audience Profile, and How Does It Impact Advertising. The vast majority of businesses rely on customer data to reach new audiences, using traditional and generic marketing in the hope of creating some meaningful connections. There is a lot of information that goes into an audience profile.

Advertising 91

Advertising Influencer Types Strategy 91

The Realtime Report

APRIL 13, 2023

How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. Sink or Swim? In the United States, 33.2

Marketing 172

Marketing ROI Small Business Yahoo 172

The Realtime Report

NOVEMBER 2, 2023

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.

Retail 178

Retail CSR Marketing Yahoo 178

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. Most bloggers intimately know their market. Here’s the thing.

Advertising 182

Advertising Content Marketing Press Release 182

Oktopost

JANUARY 13, 2020

However, despite the turning into a quick fix for entertainment junkies, it still deserves its old nick: The Information Superhighway. Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. This presents B2B marketers with a new playground.

B2B 119

B2B Advertising Campaign Statistics 119

Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Pam Moore

OCTOBER 29, 2017

You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. Walk-through of the key highlights of the Facebook advertising policies. “What the heck!”

Policies 167

Policies Advertising Facebook Guidelines 167

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

The Realtime Report

JANUARY 27, 2020

Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular. Cost of Marketing.

Marketing 190

Marketing Advertising Posterous Campaign 190

The Realtime Report

JANUARY 26, 2020

Understanding the Differences Between Traditional and Digital Marketing. Before the internet grew to the powerful tool it is today, companies used traditional forms of advertising. Digital marketing has been growing in importance since the ’90s; this is when the internet first became popular. Cost of Marketing.

Marketing 179

Marketing Advertising Posterous Campaign 179

The Realtime Report

SEPTEMBER 4, 2019

A Guide to Starting a Career in Information Technology . Changing your career to information technology can present you with many challenges, such as how to keep up with the latest technological developments and how to increase your skill level around your current job position. What qualifications do you need? Why Choose a Role in IT?

Skills 107

Skills Project Applications Construction 107

Sprout Social

AUGUST 3, 2022

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. For a brand awareness video, you’ll want to create a basic explainer video sharing information about your product.

YouTube 108

YouTube Advertising CPA Cost 108

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Is YouTube still a good marketing platform for businesses in 2022? Is YouTube Still A Good Marketing Platform? You need YouTube.

YouTube 204

YouTube Strategy Automotive Marketing 204

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? The challenge with B2B marketing on Facebook is that there are a bunch of tactics popping up every day. Marketers are constantly being told to build a specific funnel, have a certain conversion target, add pictures to their ads… It can be overwhelming.

B2B 112

B2B Advertising Facebook Marketing 112

Sprout Social

JULY 15, 2020

And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. Types of TikTok ads.

Advertising 139

Advertising How To Campaign Hashtag 139

Ignite Social Media

APRIL 24, 2019

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Need Social Advertising Help?

Advertising 118

Advertising Trends Social Media Social Networking 118

Pam Moore

JULY 1, 2016

You have created the perfect marketing campaign. It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. Walk-through of the key highlights of the Facebook advertising policies. “What policy?

Policies 167

Policies Advertising Guidelines Facebook 167

Mindjumpers

NOVEMBER 17, 2014

This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. You can use this valuable information to improve your content. Is your company considering content amplification on Facebook?

Advertising 230

Advertising Facebook How To Guidelines 230

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

B2B 259

B2B Examples Company Instagram 259

The Realtime Report

AUGUST 16, 2021

Top 9 Post-Pandemic Marketing. Yet, with that being said, marketing has been hit the most. Yet there is a silver lining when it comes to modern marketing ways. Those days are gone when traditional marketing concepts used to work and generate richer rewards. Strategies to Steer your Business.

Strategy 172

Strategy Marketing Guidelines Review 172

Ignite Social Media

OCTOBER 12, 2021

Both platform users and marketers were frustrated during the outage, especially with very little information being released to the public in real-time. That said, the outage brought to life many considerations brand marketers should evaluate when it comes to their social media marketing strategy and the safety of their brand.

Facebook 161

Facebook Marketing Eventful Social Media 161

The Realtime Report

APRIL 5, 2021

Why Marketing is Crucial. Concerning what contributes positively to a business and its subsequent success, in this blog, we will be running through why marketing is crucial to a company’s success. No matter what has brought you here, get yourself comfortable and read on for more information on this topic.

Marketing 143

Marketing Advertising Analysis Company 143

Socialized

JANUARY 31, 2021

Restaurateurs used to market their restaurants by distributing pamphlets and by promoting their restaurants through shopping malls or by providing offers via other brands. So brand owners are shifting their focus in marketing their brands through social media. Post the success stories of your chefs and employees.

Social Media 130

Social Media Tips Marketing Discount 130

Convince & Convert

FEBRUARY 17, 2013

It’s called Youtility: Why Smart Marketing is About Help Not Hype. It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. It’s not about social media, it’s about marketing. What if you decided to inform, rather than promote?

Strategy 150

Strategy Marketing Hubspot Case Study 150

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Jon Loomer

MARCH 17, 2017

If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. Because I know how some advertisers are. Let’s do that! The second has nothing.

Advertising 167

Advertising Facebook How To Consultant 167