A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
It includes other influencers such as members of the public who have large or loyal social media followings. It includes partnerships, alliances, syndicates and more. Adding other influencers will broaden this. For Paid Media , we recognize the company is a not-for-profit enterprise, so advertising budgets are small.
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