Social Media Strategery

OCTOBER 3, 2018

” Social media was going to change the world, and I wanted to be at the tip of the spear. I joined a rapidly growing cadre of change agents using social media to radically transform everything from fixing potholes and broken stoplights to managing city budgets. . No one talked about social “content.”

Social Media 86

Social Media Marketing Loyalty ROI 86

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

JUNE 1, 2013

For marketers, these moms don’t represent just a new, sizable consumer segment, they wield a lot of influence within their families and with their friends. They like/follow/subscribe to brands in social media…if there’s a deal involved. They use coupons…a lot. Go where they are. Evolve the coupon.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. How segregated are their advertising and editorial teams?

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

DECEMBER 5, 2020

Budgets will not only shift back toward performance marketing, consumer marketing, social media advertising and other ROI-driven activities, they may even increase to compensate for time spent out of market. The pendulum will swing back toward those sexy consumer marketing programs yet again.

Case Study 81

Case Study ROI Reputation Proposal 81