Tamara Littleton is CEO of eModeration , a moderation and community management company which works directly with worldwide advertising agencies, third sector clients and media brands including MTV, ITV, 02, Nokia and ESPN as well as leading agencies like Ogilvy, Saatchi & Saatchi, Euro RSCG, Wieden and Kennedy and Publicis. She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry. G: How would you define a social media “influencer”? G: How do you measure the influence? MORE >>

The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter, on Read Write Web , cites a recent survey that found “Twitter follower count is somewhat of a meaningless metric when it comes to determining influence.&# I was excited that finally someone realized that these numerical measures were totally unrelated to influence. My excitement was short lived, however, as I read: “They then went on to measure various statistics about these accounts, including audience size, retweet influence and mention influence. of others.&# MORE >>

But he’s wrong about the difference between advertising and PR. He started off the description of the differences between advertising and PR so well: I believe far too many chief executives officers of the country’s fastest-growing companies have no real clue how truly multi-faceted and more powerful public relations is than its marketing counterparts. But then it went off the rails: Public relations, which is sometimes referred to as unearned media, is more of a dog’s breakfast. Communication PR Advertising Peppercom Public Relations Steve Cody MORE >>

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Jim Sterne on social media metrics: reach, influence, sentiment & business outcomes March 10th, 2010 by John Leave a reply » Share This week, I had the opportunity to interview Jim Sterne who is finishing a new book, on measuring the business value of social media marketing.   I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. So, what can you do then? MORE >>

?. Social media is many things to many people. Yet there is one area where all the definitions can come together and agree on, and that’s the area of social media myths. So, here are a few social media myths that we can probably all agree are out-of-date thinking at best, and dangerous advice at worst. Social Media is Free. So let’s make it simple – social media is not free. Sure, you can bootstrap your way around social media – but free it ain’t. Social Media Levels the Playing Field. Conclusion. MORE >>