Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Metrics Influencer Campaign CPA 52

Webbiquity SMM

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Marketers can sponsor influencers or have them review a product and share their honest opinion of it.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. How does advertising on social media work? Why run paid social media ads, anyway?

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Advertising Campaign Social Media How To 145

Keyhole.co

JANUARY 18, 2024

Inspired by influencers and celebrities, people stand for hours in queues, waiting to get their hands on limited-edition items. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market. Instagram: 741.7K Facebook: 255K YouTube: 12.1K

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Influencer Social Media Strategy Marketing 59

Pixlee

JUNE 24, 2020

A marketing report from SocialPubli.com showed that 93% of marketers are using influencer marketing. Once thought of as only a trend, influencer marketing is becoming a very profitable marketing tactic. . Find the Right Influencer & Platform. Find the Right Influencer & Platform.

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Collaboration Influencer Campaign UGC 98

Oktopost

JANUARY 13, 2020

The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. B2B buyers are increasingly using social media and user generated content to research their major purchases. 60% of advertisers on Quora are B2B. Demographics lean male—the gender ratio is about 55/45%.

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B2B Advertising Campaign Statistics 119

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing?

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Influencer Brands Marketing How To 82

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

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Influencer Campaign How To Marketing 113

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

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Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

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Influencer Social Media ROI Social Media Management 116

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Reduce overall costs.

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Research Pharmaceuticals Social Media Tools 194

Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Audiense Influencers Report. Use case for B2B. Agency Spy (by adweek).

Analysis 96

Analysis Advertising Journal B2B 96

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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Research How To Marketing Price 98

Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from. How Does Influencer Marketing Impact Email Subscribers?

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Influencer Marketing How To Collaboration 52

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

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Influencer Training Marketing Small Business 160

Buffer Social

APRIL 4, 2018

Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer? I didn’t know much before I did the research for this blog post. While there isn’t a clearcut answer to this question, there are some guidelines used by marketers, agencies, and influencers themselves.

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Cost Influencer Social Media Marketing 111

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. You can capitalize on these opportunities while building an influencer marketing campaign.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

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Research Social Media Marketing Retail 265

Sherrilynne Starkie

DECEMBER 20, 2020

It includes other influencers such as members of the public who have large or loyal social media followings. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

Marketing 367

Marketing Syndication Adwords News 367

The Realtime Report

AUGUST 8, 2019

Research Shows How Much Value Consumers Assign To Various Apps. Many services remain free thanks to advertising. There are countless factors that influence consumer behavior over time, even when a business model is static, let alone when it undergoes a change of this magnitude. But what if things changed? A Hypothetical Future.

Research 79

Research Reddit Project Survey 79

Social Media Strategies Summit

NOVEMBER 30, 2022

Research from Google and Talk Shoppe found that virtually all consumers agree that “good content” tells a story. Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. Goldfish Crackers Combines Storytelling Advertising & AR.

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Campaign Brands Influencer Collaboration 304

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

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Marketing How To Sample Samples 132

Oktopost

SEPTEMBER 4, 2019

We like to help marketers out, so we’ve chosen twelve marketing research solutions that stand out from the pack. . Feed a website address to BuiltWith, and it can tell you about the framework, widgets, hosting, scripting, shopping cart software, content delivery and advertising networks, and more. Best of all, it’s free! Price: Free.

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Software Research Marketing Price 81

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

The Realtime Report

JANUARY 19, 2020

Did you know that the first online advertisement debuted in October of 1994 ? The ad was simply a banner ad for AT&T, but it would lead to the development of one of the most effective methods of advertising. Collaboration with Influencers. The winner’s advertisement is uploaded onto the ad space almost instantly.

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Strategy Tips CPM Marketing 204

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. RIMOWA Boosts Omnichannel Sales Through Facebook Ads Historic luxury luggage brand RIMOWA has extensive advertising experience on Facebook, frequently using the platform to bolster online sales.

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Brands Facebook Influencer Campaign 130

Sherrilynne Starkie

FEBRUARY 18, 2020

It means reporters and other news professionals are now restored to the position of influencer. It’s not advertising. Here a software company has published a research report using a hook that’s sure to interest reporters. This renaissance speaks to mainstream media’s increased perceived credibility and trustworthiness.

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Fashion News Report Review 409

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little? Not to worry.

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Influencer Social Media Nielsen Collaboration 100

Pixlee

FEBRUARY 25, 2020

There are already many successful influencer campaigns on TikTok. With a relatively low barrier to entry and creative formats to take advantage of, the opportunities are ripe for brands growing their influencer marketing programs. Influencer: TikTok star Kristen Hancher (23.4 Influencer: HaueterFamily (3.2

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Influencer Campaign Marketing Case Study 66

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy.

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Influencer UGC Marketing Loyalty 54

Audiense

APRIL 6, 2018

On Wednesday, alongside Pulsar , we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. Some of our highlights: What makes an influencer an influencer. What would you say an influencer is if you were asked? Who are the influencers to these people?

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Influencer Strategy Marketing Overview 90

Keyhole.co

NOVEMBER 18, 2021

As the influence of social media in our lives grows, influencer marketing is steadily replacing traditional advertising. And the numbers speak for themselves: the influencer marketing industry was slated to grow to $13.8 What is influencer relationship management? . What do influencer managers do? .

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Influencer Strategy How To Metrics 52

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

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Influencer Marketing Instagram Engagement 74

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Build Connections with TikTok Influencers. If you’re thinking of massively growing and raising awareness on TikTok, then influencers would be the right people to get in touch with.

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Strategy Marketing Banking Influencer 175

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Influencer marketing Influencer marketing involves using relevant social media leaders (people with a high following) for your brand to promote your product or service to their refined audiences.

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B2B Trends Social Media UGC 117

Convince & Convert

AUGUST 27, 2013

These findings suggest that users prefer to see pictures of retail products without people, making it easier for them to visualize wearing or having an advertised product. How do you see people influencing Facebook engagement for your brand images? The Research Methods Behind the Madness. Now it’s time for your thoughts.

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Research Engagement Facebook Retail 164