Waxing UnLyrical

NOVEMBER 21, 2011

Instead, this tweet made me reflect on what could have become of the business I co-founded, Traackr (an influencer discovery platform). The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers.

Klout 207

Klout CPI Foursquare Influencer 207

Waxing UnLyrical

JULY 31, 2015

No wonder there’s such a huge emphasis on social advertising these days; day before yesterday Facebook posted a 39% jump in quarterly revenue , three-quarters of which came from advertising on mobile devices. Internal advocates : are you ignoring this key stakeholder group because you think they don’t wield influence?

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

JULY 15, 2015

Understand Influence. If leaders are “those who have followers,” it’s clear that one can’t be a leader unless one understands and appropriately applies the concept of influence. It’s as simple as, “No influence, no followers. The first is the role of influence in communications today. No followers, you’re not a leader.”.

CPC 100

CPC Skills Influencer Organization 100

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Introduce yourself – who are you and what do you do?

Hubspot 100

Hubspot Syndication URL Training 100

Waxing UnLyrical

MAY 11, 2016

It can be extremely unpredictable and it’s not guaranteed like advertising. Media relations can improve your influence overnight. Last month the blog focused on influencer relations , which is very much an opportunity within the current digital landscape of media relations. It can also be hard to measure.

Automotive 100

Automotive Conference Influencer Campaign 100

Waxing UnLyrical

FEBRUARY 13, 2013

On Q2 (why he believes social is moving more in the direction of advertising than PR): A2 Pt. Influence & search are determined by #s of RTs, impressions, etc. #measurePR. Geoff Livingston (@geoffliving) February 5, 2013. 1:In short, social has become a game of the aggregate. Geoff Livingston (@geoffliving) February 5, 2013.

Strategy 188

Strategy Aggregator Consultant Flickr 188

Waxing UnLyrical

MAY 24, 2011

Balancing the positive news of growth is the cold reality that 59% of the AMEC members also said that they expected the dreaded AVE (advertising value equivalent) to remain a significant element in measurement programs for the foreseeable future.

Social Media 227

Social Media Metrics Flickr Industry 227

Waxing UnLyrical

JUNE 26, 2013

All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end. In other words, you have to identify not only those who were influenced by your efforts, but those who had no interaction with the campaign. Once your promotion is over, you need to: 1. 20 a person.

Metrics 243

Metrics Analysis Compete Groups 243

Waxing UnLyrical

MAY 4, 2011

Much like Twitter’s native mobile apps, you’ll begin seeing advertising in all forms of TweetDeck; or you’ll be able to purchase an ad-free version of it. I do think the latter there is highly unlikely, though.

Tweetdeck 205

Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

JANUARY 3, 2013

Well the way you make money is from display advertising targeted to your content and product placement within your photos and videos. It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. Sounds like something you do anyway, right? Everybody wins. Parking Panda.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

DECEMBER 7, 2016

We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news. We leveraged our investor relationships with 500 Startups, Mohr Davidow Ventures (Wildcat Ventures), and Storm Ventures to secure coverage. This piece was less personal and more focused on strategic messaging.

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

APRIL 11, 2016

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. ” 3.

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

OCTOBER 17, 2011

While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it. The campaign integrated TV advertisements, Billboards, Earned Media, Social Media including Facebook , Twitter , YouTube and our blog, and live stunts to generate awareness of our message.

Banking 218

Banking Sentiment Campaign Team 218

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Do we really want that?

Class 184

Class Blogger Issues Review 184

Waxing UnLyrical

MAY 31, 2018

Here’s an example: supermarket chain A&P had to pay $102,000 in fines for failing to advertise the “no purchase necessary” method of entry for their giveaway as prominently as they’d advertised how people could enter by buying merchandise. Problem #4: Influencers don’t always disclose!

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

AUGUST 15, 2019

A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. The other types of Stories worth mentioning, in decreasing order, are influencer takeover, live events, how-to guides, fan content, contests and others. On the other hand, 22% of companies choose to feature an inside look.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

MAY 22, 2015

These were some of the key findings of D S Simon’s 14th Media Influencers Report (you’ll need to give them your email address if you want a copy; the report is free and they sent me one for this review); this is a pretty good summary from PRWeek.

Review 100

Review Report Content Consultant 100

Waxing UnLyrical

APRIL 26, 2018

The Health Gap campaign included traditional print and outdoor advertising, earned media , organic and paid social media, influencer marketing and programmatic ads. Source: FHR ).

Case Study 168

Case Study Communities Study Statistics 168

Waxing UnLyrical

APRIL 19, 2018

Schedule tweets, monitor keywords, accounts, hashtags, and lists of people (so you can engage and retweet with influencers, supporters and industry accounts), and set up a dashboard to best suit your needs. This allows you to quickly and easily connect with supporters, influencers, and donors across multiple channels.

Tools 191

Tools Marketing Discount Hubspot 191