Small Business Mavericks

DECEMBER 23, 2015

But content distribution is not the only way to achieve influence in the world of business. There are other online marketing strategies that can make you an authority and increase your influence among your audience. There are also some offline strategies you can use to increase your influence quotient.

Influencer 70

Influencer SEO Forums ROI 70

Small Business Mavericks

FEBRUARY 23, 2015

Marketing in 1965 was the same thing as advertising. We called it marketing, but it was advertising. As advertising has faded away, marketers have tried to turn the Internet into advertising. My argument is: Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Content 70

Content Marketing Advertising Influencer 70

Small Business Mavericks

SEPTEMBER 26, 2014

Facebook acknowledges declining organic reach as they focus on quality and suggest advertising — December 2013. Facebook talks about trending topics and their influence on news feed rank — August 2014. Facebook shows more articles, comments & mobile clicks matter — December 2013.

Facebook 111

Facebook Feed Feedly Organization 111

Small Business Mavericks

JANUARY 6, 2012

Just as in the old days, word of mouth was one of the best forms of advertising. As others come to the site, they will read the reviews and will be influenced by what they read. It is basically the same today in cyberspace. It’s just like word of mouth.

Review 93

Review Sites Advertising Influencer 93

Small Business Mavericks

MAY 1, 2012

Consider these factors that influence Google search rankings: Page speed – if your website is slow to load, there is in effect a double penalty. Likewise, if you have too much in the way of advertising above the fold, that could impact search results.

SEO 93

SEO Compete Policies Google 93