Why B2B Advertisers Need Facebook
JANUARY 9, 2017
Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. But guess what?
Advertising. Full Steam Ahead.
AUGUST 27, 2016
"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. In short: advertising has a significant role in our economy (whether you like ads or not). advertising.
The Difference Between PR and Advertising
FEBRUARY 8, 2012
But he’s wrong about the difference between advertising and PR. He started off the description of the differences between advertising and PR so well: I believe far too many chief executives officers of the country’s fastest-growing companies have no real clue how truly multi-faceted and more powerful public relations is than its marketing counterparts. column. know Steve.
Display Advertising Is A Failed State
DECEMBER 27, 2016
Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. On one had, the smart advertisers are finding a tremendous amount of value in certain online/digital advertising channels (think about search engine marketing, affiliate marketing, email marketing, specific targeting capabilities on Facebook , being smart with YouTube pre-rolls, etc.). advertiser.
The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year. advertiser.
15 New Facebook Advertising Statistics
Convince & Convert
SEPTEMBER 22, 2014
Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.
AT&T Loses Case; News Release Held Under Paid Advertising Laws
OCTOBER 31, 2012
Purposes of advertising or selling, or soliciting purchases of, products, merchandise, goods or services, without such person’s prior consent. AT&T moved for judgement on the case, as a matter of law, stating a news release is, in fact, news and not paid advertising, therefore protected under the First Amendment. know we have. And the General sued them over the use of his name.
How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits
APRIL 4, 2016
Social media in general has had a profound impact on the way that people interact and do business, but many people have overlooked its effects on nonprofits. Social media ads and sharing have increased awareness for organizations in a big way in the past few years, but how far can that concept stretch? For instance, would using Snapchat be worth it for nonprofits? Succinct Messages Pack a Punch.
Social Advertising: Growth of Native Ads To Outpace Display
The Realtime Report
NOVEMBER 26, 2012
Spending on paid social media advertising will reach $4.6 For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). ” According to the forecast, spending on social display advertising will increase at a slower rate, rising from $3 billion in 2012 to $5.4 Local social media advertising in the U.S.
3 Reasons Why It’s Worth Paying For Social Media Advertising
The Realtime Report
FEBRUARY 9, 2017
3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. Have a look at the three reasons below why it’s worth paying for advertising on the popular social media platforms. More Customers. Immediate Results.
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
What does Facebook Live mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Pictured: Advertiser Perceptions talked with more than 300 agency and client executives who place video advertising.
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. Possibly a more important update for advertisers was an easier way to opt-out of remarketing. Lemon.
Content Is Not Advertising
DECEMBER 18, 2015
Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. I do believe that content is media. Content and advertising are two very different things. People People think advertising is dead because of social media, or messaging apps, and it's just not true. Not that long ago, advertising was a $400 billion business, and currently it's over $900 billion.
14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan
SEPTEMBER 23, 2015
Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. Social Media Marketing facebook ads Facebook Advertising facebook marketing facebook statisticsRead more. ).
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. Content or Native?
The New Advertising
MARCH 17, 2011
Everything is advertising. So whether we like it or not, every time a brand outwardly communicates that they’ve done something good for the community, it crosses over from public relations into advertising. For example, the fact that McDonald ’s mascot Ronald McDonald is the icon for the Ronald McDonald House is advertising. But in the end, it’s all advertising. Right?
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. The infographic is not only a smart marketing move from Facebook, it actually also does quite a good job explaining the concept of advertising on the network.
7 Keys to Facebook Advertising Success
FEBRUARY 17, 2017
I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. On the flip side, advertisers often aren’t willing to spend enough budget to provide results. Experiment. 9.
Two Ways To Advertise On Twitter
Small Business Mavericks
APRIL 30, 2013
Twitter has finally opened up its self-service advertising platform to everyone. Now anyone – even you, small businesses and individuals – can advertise through Twitter’s self-service advertising platform. You have two very different advertising channels through Twitter. Online advertising has changed a lot over the years. This advertising will initially be less expensive than Google AdWords, but I think the price of promoted tweets and promoted accounts will likely go up after the initial wave of new users. Well, that has ended.
Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips
JULY 21, 2016
Do you find Facebook advertising time consuming? Name Your Facebook Advertising Campaigns Well. Use Saved Audiences. A lot of advertisers run Facebook ads to the same audiences over and over again. As you can see, there are many ways to save time when running Facebook advertising campaigns. Facebook Advertising social media management facebook ads facebook advertising
Facebook Advertisers Can Create Custom Audiences Based on Time Spent on Websites
JULY 27, 2016
Advertisers can narrow down their target audiences by percentile of time spent on their websites, choose the number of days to go back and use other advanced rules. Advertisers: What are your thoughts on this new feature? Advertising/Marketing Facebook Ad Targeting Chris Ruberg custom audiences OneCommand Targeted Ads Time Spent on Websites
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Advertising
How Advertisers Are Using Facebook Ads [Infographic]
APRIL 24, 2012
Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. However, advertisers spend most money on audience growth.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Following are five priorities to consider when developing an online advertising campaign. 1. Internet advertising doesn’t happen in a vacuum. Leads.
Instagram to Offer Social Advertising to All This Year
JUNE 11, 2015
By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. In a blog post , the Facebook-owned image-sharing network announced it will open its social advertising capabilities to all advertisers later this year.
How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
JANUARY 10, 2017
We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question. How do you measure the returns on Facebook advertising?
False Advertisement of Fast Food
OCTOBER 7, 2010
Tags: False Advertisement false advertisement false advertisement of fast food false advertising
The 9 Ways to Advertise on Snapchat [INFOGRAPHIC]
AUGUST 31, 2016
Is your brand advertising on Snapchat (or exploring the option)? Snapchat is a force to be reckoned with when it comes to attracting the minds, hearts, and eyes of social users — especially younger social users. On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States. –Nielsen Media Impact. The problem for brands? Check it out! How is it going?
How digital marketing is supplanting traditional advertising
OCTOBER 13, 2016
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. ChamberofCommerce.com. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. greyweed / Creative Commons BY. Post by Megan Totka.
Infographic: Native advertising effectiveness
AUGUST 19, 2013
Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. Marketing Social Media banner ads Marketing and Advertising native advertising Infographic by Sharethrough. Related posts: Instagram or Vine?
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Great stuff to know and great data you can use to refine you next Facebook Advertising buy! Go big and go broad with the Job Titles. Tweet This!
Facebook Advertising Policies in a Nutshell – Get Your Ad Approved
JULY 1, 2016
You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. ” Instead, it’s time you educate and empower yourself to better understand the Facebook advertising policies. However, the truth is that as a marketer or business owner it is up to you understand the Facebook advertising policies and guidelines. iTunes.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Content Marketing vs. Social Advertising – Battle Round 2. Your social advertising brings readers to your content. Social Advertising and SEO – Battle Round 3. We have proof that social advertising works. A lot of marketers say content is king. Others say that social is the most powerful marketing tool available. And it worked, but only for a while.
Paid advertising on Facebook: the boost your content needs?
PWB Marketing Blog
NOVEMBER 28, 2016
These changes are driven by a desire to cut through clutter and see relevant content – and Facebook advertising has targeting features designed to get you in front of the audience most relevant to you. Facebook offers three different paid advertising levels, starting with the easy-to-deploy and very inexpensive Boost Post. In short, yes. Analytics Marketing social media
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.
Social Isn’t About Advertising Or PR
APRIL 26, 2011
The article is written by an advertising agency guy. But it isn’t left just to the advertising guys, or the creative, to do this. Social Isn’t About Advertising Or PR originally appeared on Spin Sucks on April 26, 2011. Planning Social Media Advertising business goals Communication daniel stein David Armano Marketing marketing strategy PR Shelly Kramer troy claus
Programmatic Advertising Creative. Winter Is Coming.
JANUARY 3, 2017
Software is knowing on the door of the advertising world, and many are none-too happy about it. While programmatic buying continues to be a hotly discussed topic in the advertising world (here's my none-to-subtle take on it: Display Advertising Is A Failed State ), there seems to be more motion in the marketing technology and ad tech space for programmatic creative. If you layer programmatic creative on top of programmatic buying, what does the future hold for advertising? We used to talk about brands and advertising within the realm of the "big idea." brand.
5 Reasons You Don’t Buy Likes with Facebook Advertising
Convince & Convert
JULY 28, 2015
This means that if you pay 50 cents for a Facebook ad that gets you a new Like (a reasonable cost range for most advertisers), and just one out of ten fans see any particular post, your actual costs to get on that person’s radar are far higher than 50 cents. Turn your Facebook advertising approach upside-down for maximum results. ” he asked. My short answer was “No.”
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform. Advertising fuels Facebook’s growth and allows it to invest in areas like artificial intelligence and virtual reality. Just because Facebook and other social platforms have the best buying tools doesn’t mean that marketers don’t need advanced advertising functionality.
6 Facebook Advertising A/B Tests You Can Run Right Now
SEPTEMBER 16, 2016
Advertising/Marketing Facebook A/B testing Ad Sets Ad Targeting Targeted Ads Algorithms Automatic Bidding Bidding Call-to-Action Buttons calls to action Conversions Donate Now Elite SEM images Jackson Salzman Learn More Manual Bidding Optimization Photos Promotional Codes Return on Ad Spend shop now Sign Up Text OverlaysSo why A/B test on Facebook ads? Calls to action. Image flip.