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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. With the ever-increasing competitive eco-system and never-ending client demands, traditional PR is set to face new challenges in India.

comScore 199
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9 Reasons QR Codes are Bad for Your Brand

Buzz Marketing for Technology

The QR (Quick Response) code was originally the trademark name for a two-dimensional barcode system. There are benefits and useful applications for them, either technical or industrial for the most part. Posted in QR Codes. The tale of the QR code is a sordid story. Written with Arnaud Saint-Paul, CEO of smartsy.

Brands 274
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The 12 Best Chatbot Examples for Businesses

Hootsuite

A huge part of that was to improve their customer support system. Chatbots can connect with customers through multiple channels, such as Facebook Messenger, SMS, and live chat. The furniture industry came to an interesting crossroads due to the pandemic. The furniture industry had an interesting puzzle to solve.

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Mobile Marketing Goes To The Dogs

Diva Marketing Blog

he is one cool divo whose practice focuses on the marketing and advertising industries. New Dogs in Advertising - By Jon Lee Andersen The Faithful Companion I once owned a Golden Retriever who followed me everywhere. The Hound Dog Not is the mobile advertising getting bigger, it is getting more sophisticated.

Mobile 45
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Enterprise Social Media Management: 10 Tools and Tips You Need to Know

Hootsuite

Organizations in regulated industries are well versed in managing compliance requirements. But all enterprise-level organizations need to understand how advertising and consumer protection regulations affect their use of social media. Only 10% of organizations effectively connect social data with enterprise CRM systems.

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How to use QR codes effectively in 2021

Sprout Social

The QR code was officially released by two engineers at Denso Wave in 1994 and first used by Japan’s auto industry. Dynamic QR codes can also lead you to a coupon, event page, a PDF and even SMS text creation. The restaurant industry took a huge hit in 2020 and owners got creative on how to navigate a touchless environment.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. You are indeed the perfect case study.