The event pulled together 4,000 marketing clients and industry thought leaders all learning together. No matter what your industry, there are people with deep expertise and knowledge. Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsI recently attended a marketing conference in Indianapolis, IN called Connections - “Inspire the Future” The event was put on by ExactTarget , an international email marketing service provider. Start off by introducing the problem. MORE >>

Mobile marketing and advertising will continue to expand beyond messaging, banners and search, with increased emphasis on barcodes and other direct response mobile media that brands and agencies can control, integrate and measure as part of a cross-media campaign. In order for barcodes to reach the same ubiquity as short code-based SMS, the industry must agree on standards, guidelines and support a compatible marketplace exchange. Barcodes will become the next WWW of mobile advertising. Barcodes Mobile Advertising MORE >>

Meantime, a new research partnership between the Association for Interactive Media and Entertainment, the Internet Advertising Bureau and the Interactive Media in Retail Group – with input and support from mobile operator Orange in the U.K. The campaign, managed by the mobile marketing agency Sponge, awarded consumers with 25 pence of phone credit for texting in unique code (which appeared on the bottles and cans) to an SMS short code. That means using mobile for dynamic location-based messaging for merchandise promotions, mobile couponing, advertising and loyalty programs. MORE >>

This week the spotlight is on Kurt Mueller, Chief Digital and Science Officer at ROSKA Healthcare Advertising , a full-service healthcare advertising agency using digital solutions to power direct-to-physician and direct-to-patient/consumer marketing. This trend is hardly surprising considering how online technology has already impacted the relationship between the pharma industry and physicians, and – more importantly – the interaction between healthcare professionals and their patients. In the 1990s he decided to ride the digital wave. Barcodes Mobile Health MORE >>

A new fact-packed report from Chetan Sharma confirms that the global mobile industry is still the most vibrant and fastest growing sector on the planet. Mobile data is growing, but voice & sms slowing (gigaom.com). Featured Mobile Advertising & Marketing Mobile Apps ABI Research Android Apple Chetan Sharma Flurry Google Wallet iTunes Peter FaragoTotal global mobile revenues are forecast to hit $1.5 trillion in 2012, which is equal to over 2 percent of global GDP. SOURCE: [link]. ” In the U.S., for example, 70 percent of device sales are now smartphones. MORE >>