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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. The RSS feed is: [link]. Dan Moyle, Amerifirst @danmoyle. Listen Now .

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How to Create a Sense of Anticipation on Your Blog

ProBlogger

The post How to Create a Sense of Anticipation on Your Blog appeared first on ProBlogger. So how do you convince people that something that you’re yet to create is worth signing up for? Today I want to share one effective strategy for building anticipation on a blog with some practical ideas on how to implement it.

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

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Meta Shuts Down Facebook Podcasts

Jon Loomer

You could hook up your podcast’s RSS feed to your Facebook page. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). No advertising. None of that was possible. Instead, Facebook was merely a destination.

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How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

Calls to action, such as “Get it now” or “Tell your friends” My hunch is that this is as much about “encouraging” Pages to utilize Facebook advertising for promotions (instead of your Cover Photo) as it is about keeping Facebook’s overall look tidy and, well, not like the messy MySpace.

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How to Make Your Facebook Ads Convert

Techipedia: Tamar Weinberg

Getting proper return on investment for Facebook advertising can be tricky. If your Facebook-advertising results are around break even, they may very well make your advertising efforts profitable. In most cases, a lower click trough rate with higher conversion is the best option for an advertiser. Timing is everything.

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How to Increase Your Email List Subscriptions

ProBlogger

The post How to Increase Your Email List Subscriptions appeared first on ProBlogger. That’s why it’s part of our “Today not Someday” series , along with information on how to create products and sell them on your blog. So today I want to talk about how to increase your email list subscriptions. How I got started.

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