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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Sincere thanks for the comment.

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Redesigning Your Blog to Drive Reader Behavior

Convince & Convert

Very few bloggers (especially in the business category) are blogging strictly for eyeballs, as advertising revenue is typically a minor benefit, at best. When I have the luxury of not being interrupted by phone or email or DMs or SMS, I write. this week: Vanessa Sain-Dieguez, head of social for Hilton Hotels).