Jon Loomer

OCTOBER 11, 2023

Meta advertising is nothing like it once was. The role of the advertiser has changed. New tools and features have emerged. Some advertisers have embraced this brave new world. We experimented with grouping interests in one ad set and lookalikes in another. The strategies have evolved. Cold Targeting. Exclude it.

How To 190

How To Groups Groups Campaign 190

Unmetric

JUNE 18, 2019

To help you rise above all the clutter and noise around contests, offers, and other brands’ advertisements, don’t you think you need some allies by your side? By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience.

Analytics 119

Analytics Tools Facebook Overview 119

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Someone visited our website and performed a specific action or group of actions that are important to us. That information is shared with Meta to help enhance our advertising.

Eventful 174

Eventful Conversation API URL 174

Mindjumpers

NOVEMBER 17, 2014

When targeting start by dividing your community into groups based on their level of loyalty. Advertising Brands Community Management Content Marketing Facebook Guidelines Mindjumpers Social Media Social Media Strategy Tips Content Amplification Content Strategy news feed algorithm social media monitoring Social Paid targeting'

Advertising 230

Advertising Facebook How To Guidelines 230

Jon Loomer

SEPTEMBER 25, 2015

Smart marketers are using a free Facebook tool called Audience Insights. Along the way I’ll provide examples of what I’m seeing… There are 5 main audiences you should analyze using Facebook’s free Audience Insights tool… Click To Tweet. Most Common Age Group is 25-34. Advertising Target Groups.

Groups 120

Groups Groups Facebook Mobile 120

Jon Loomer

SEPTEMBER 26, 2022

Advertiser connects your email address to their CRM. You (the advertiser) can allow Facebook to host the PDF, JPEG, or PNG file. There are a few groups that could benefit most from Gated Content. A second group that benefits is those who don’t have a website — or an effective website. Who is This For?

Content 211

Content Facebook Groups Groups 211

Jon Loomer

MAY 22, 2023

In the example above, there is a checkbox that allows the advertiser the option of turning it on and off. This is probably good as advertisers may want to limit their targeting to a specific custom audience in some cases. It’s a group selection. There are so many tools with “Advantage” in the name.

Products 201

Products Advertising Features Groups 201

Keyhole.co

FEBRUARY 16, 2024

You’ll be able to watch your competitors like a hawk and reveal their hidden secrets only with a good YouTube competitors analysis tool – the staple of your toolbox. Keep reading and find your perfect tool and strategies to analyze YouTube competitors and outrank them. Why you need a YouTube competitors analysis tool ?

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses.

Tools 99

Tools How To Sentiment Training 99

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. And, with the Snapchat analytics tool, you’ll be able to determine your return on investment quickly and easily. Other Snapchat analytics tools. How to use Snapchat Insights.

Analytics 144

Analytics Tools How To Metrics 144

Jon Loomer

MAY 19, 2016

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content. The Facebook Pixel.

Advertising 120

Advertising Facebook Training News 120

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Group size: 999,929 members. Group size: 50,858 members. Learn more ].

Groups 100

Groups Groups LinkedIn Social Media 100

Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

Advertising 128

Advertising Features Facebook CPA 128

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Ignite Social Media

APRIL 9, 2020

” We asked consumers their thoughts on the matter and 2/3 of respondents said they think it’s okay, for at least some brands, to continue advertising on social media. ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” Notice the word some.

Survey 200

Survey Social Media Groups Groups 200

Webbiquity SMM

AUGUST 24, 2021

Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. Facebook advertising reaches 190 million people in the U.S.,

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Social Media Marketing

OCTOBER 11, 2017

Advertising business through Facebook has risen as a popular model of internet marketing and advertisement. As an advertiser, you additionally have choices to bring out, marketing activities through your Facebook wall, business pages, and groups and also custom made FB advertisements.

Tools 104

Tools Facebook Marketing Advertising 104

Adam Sherk

DECEMBER 12, 2011

What are the best third-party tools for advanced Facebook analytics? With that in mind here are some Facebook analytics tools to experiment with: PageLever. PageLever may be the most frequently suggested third-party tool, having positioned itself as Facebook Insights on steroids. Clickable is a good solution for advertisers.

Analytics 253

Analytics Tools Lithium Facebook 253

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

agora pulse

MAY 17, 2018

Facebook has released a new Test & Learn tool to take the guesswork out of measurement. Where to Find the Test & Learn Tool. Depending on the test you set up, Facebook randomly sorts everyone in your targeting into either four groups for the conversion comparison test or two groups for the ad account test.

Tools 123

Tools Comparison Facebook How To 123

agora pulse

MAY 17, 2018

Facebook has released a new Test & Learn tool to take the guesswork out of measurement. Where to Find the Test & Learn Tool. Depending on the test you set up, Facebook randomly sorts everyone in your targeting into either four groups for the conversion comparison test or two groups for the ad account test.

Tools 122

Tools Comparison Facebook How To 122

Techipedia: Tamar Weinberg

APRIL 7, 2014

This rapidly evolving medium can be a powerful recruitment tool that can be used to: Target specific patient demographics. Social networking gives sponsors and clinical trial coordinators the ability to target a vast group of e-patients. In the past, it was harder to track the effectiveness of each dollar spent on advertising.

Research 194

Research Pharmaceuticals Social Media Tools 194

Jon Loomer

APRIL 14, 2015

Facebook is always adding to the multitude of ways that advertisers can reach their ideal audience. Thanks to the latest rollout to both Power Editor and the ad create tool, advertisers have several new ways to target based on geography. Target By Address. Go here to learn more! Do you have these targeting options yet?

Advertising 114

Advertising Facebook Travel Discount 114

Webbiquity SMM

MAY 10, 2016

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Here are nine of the most popular tools for enhancing Facebook marketing efforts.

Tools 100

Tools Sample Samples Facebook 100

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Promote is just a tool to get your content to a wider audience. From your Creator tools: Tap Profile at the bottom. Tap Creator tools.

Overview 118

Overview Campaign Cost Organization 118

Jon Loomer

NOVEMBER 20, 2022

The filters are many of the same options you’ll have when determining ad group targeting (called an “ad set” with Facebook ads). So that these charts provide more value, I’ve filtered to focus on the Marketing & Advertising ad interest category. Since this is a new tool, some bugginess is expected.

Real Estate 187

Real Estate Overview Hashtag Price 187

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. FC Barcelona will conduct a cybersecurity audit and will review all protocols and links with third party tools, in order to avoid such incidents and to guarantee the best service to our members and fans.

Social Media 144

Social Media Tools Tips Policies 144

Jon Loomer

FEBRUARY 28, 2024

Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. Consider this your guide… The Role of Campaign Objectives It’s common for advertisers to misunderstand the role of campaign objectives. Ideally, you use a third-party tool to sync these contacts to your CRM.

Eventful 193

Eventful Conversation Campaign Types 193

Unmetric

SEPTEMBER 9, 2019

Oh, and some tools to do the job. Choosing a competitor benchmarking tool. Luckily there are several competitor benchmarking tools that will do the work and keep an eye on your competitors for you. Luckily there are several competitor benchmarking tools that will do the work and keep an eye on your competitors for you.

Tools 85

Tools Hitwise Analysis Price 85

Jon Loomer

AUGUST 2, 2023

Which group of people should you target with your Meta ads? Due to advancements in machine learning and optimization, many advertisers are opting to go completely broad with targeting. The Lookalike Audience will be created by country and using anywhere from the top 1 to 10% of those in that country who are similar to this group.

API 146

API Instagram Groups Groups 146

Sprout Social

JULY 30, 2018

• 96% of users use the tool to research something they’re about to purchase. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. How to Advertise on Pinterest. This step is important because you need a business account to create advertisements and access critical analytic data.

Advertising 84

Advertising Embedding CPC Types 84

Keyhole.co

FEBRUARY 9, 2024

Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. Companies often overlook the potential of the free promotional tools Facebook has. Use scheduling tools to plan and automate your posts in advance. Different marketing tools for Facebook 1. To post, click “Groups”.

Strategy 52

Strategy Facebook Marketing Groups 52

Pam Moore

APRIL 14, 2017

This includes the images you use in Facebook advertising, Facebook business page cover images, Facebook newsfeed posts, Facebook Group cover images and even your Facebook personal profile. Facebook Advertising Foundations: 5 Things You Must Do Before Spending a Dime. Facebook Advertising Policies in a Nutshell.

Template 167

Template Templates Facebook iPad 167

Likeable

OCTOBER 9, 2018

In its 15th year, Advertising Week continues to serve as a useful way to take the pulse of the current state of the advertising industry (and guess about its future). There were plenty of sessions focused on the viability and best use of various marketing channels, including Facebook—home to 4.5

Advertising 59

Advertising Authentication Influencer Sentiment 59

Jon Loomer

MAY 24, 2023

For months, I’ve heard advertisers rave about the results, and I could only live vicariously through them. If you like customizing your objective, optimization, bid strategy, placements, and age group, you’re going to be disappointed. Country If you like to target refined groups, Advantage+ Shopping isn’t for you.

Campaign 176

Campaign URL Advertising Analytics 176

Jon Loomer

AUGUST 30, 2023

Meta first introduced Advantage+ Audience when it announced AI-powered ad tools in May of 2023. In both cases, Meta can expand the audience to reach people beyond that group. The result was that most advertisers assumed that Meta was significantly expanding our audiences. At least, this is how Meta advertises it.

Cost 187

Cost Campaign Advertising Products 187

Webbiquity SMM

APRIL 26, 2011

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

Consultant 137

Consultant SEO Adwords Tools 137