Forbes Social Media

NOVEMBER 20, 2023

X Corporation will file a “thermonuclear” lawsuit against a media watchdog that claimed advertisements for several companies—including Apple and Disney, among others—appeared by antisemitic posts on X, Elon Musk said Saturday.

Groups 84

Groups Groups Apple Report 84

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. Standard and custom events: Both of these can aid reporting.

Eventful 173

Eventful Conversation API URL 173

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.

Analytics 140

Analytics Report Social Media Google 140

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.

Report 145

Report Social Media Yahoo Analysis 145

The Realtime Report

OCTOBER 25, 2022

What Is an Audience Profile, and How Does It Impact Advertising. An audience profile is very important when it comes to advertising and is something that should never be skipped. An audience profile is very important when it comes to advertising and is something that should never be skipped.

Advertising 91

Advertising Influencer Types Strategy 91

Jon Loomer

JANUARY 31, 2024

Advertisers often complain that their ads reach people beyond the selected age, gender, or location. While organic engagement shouldn’t be included in the base reporting, there should be a breakdown for it. This is usually because they received comments from people who shouldn’t see their ads. But you can find out.

Groups 122

Groups Groups Organization Report 122

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. YouTube Facts and Stats.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Ignite Social Media

APRIL 9, 2020

” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. GlobalWebIndex also did research around advertising during COVID-19. Notice the word some.

Survey 200

Survey Social Media Groups Groups 200

Ignite Social Media

OCTOBER 2, 2023

Some even argue that advertising on Facebook for this demographic is a futile endeavor. When queried about their Facebook usage patterns, approximately 54% of US teens reported using the platform on a monthly basis. Keep in mind, this only includes those who report using Facebook monthly, but not less nor more frequently.

Data 154

Data Facebook Reddit Social Networking 154

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Group size: 999,929 members. Group size: 50,858 members. Learn more ].

Groups 100

Groups Groups LinkedIn Social Media 100

Audiense

JUNE 27, 2018

Using Audiense Insights and our Influencers report we have identified the most exclusive profiles and with the most affinity with the festival audience. Audiense Influencers Report. Publicis Groupe. CP+B Group. Omnicom Group. Havas Group. Sapient Razorfish. DDB Worldwide. Young & Rubicam. FCB Global.

Analysis 96

Analysis Advertising Journal B2B 96

Jon Loomer

SEPTEMBER 25, 2015

Most Common Age Group is 25-34. Average salary group below $75k is below the Facebook average while every group above that salary is above the Facebook average. Advertising Target Groups. Let’s compare the composition of each of these groups… Demographics. Advertising Target Group: 55% married.

Groups 120

Groups Groups Facebook Mobile 120

Jon Loomer

MAY 22, 2023

In the example above, there is a checkbox that allows the advertiser the option of turning it on and off. This is probably good as advertisers may want to limit their targeting to a specific custom audience in some cases. It’s a group selection. There’s no new functionality here. Advantage+ Audience??

Products 200

Products Advertising Features Groups 200

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. Keep in mind that Ads Manager only reports on impressions and actions that result from a person you paid to reach. It’s so simple. Yet, it’s annoyingly easy to miss.

Organization 200

Organization Groups Groups Policies 200

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Jon Loomer

FEBRUARY 7, 2022

Of course, this may negatively impact your advertising if you rely on targeting options that are no longer available. Based on reports we’ve been seeing in my communities, there are a ton of detailed targeting options that were caught up in this. Online Advertising. Let me tell you: Meta wasn’t messing around!

Facebook 212

Facebook Course Advertising Organization 212

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. These users present a great opportunity for marketing and advertising.

Strategy 195

Strategy Marketing Automotive Campaign 195

Jon Loomer

NOVEMBER 20, 2022

From your TikTok Ads Manager, go to Reporting and select “Audience Insights.” The filters are many of the same options you’ll have when determining ad group targeting (called an “ad set” with Facebook ads). First, you need to determine what locations will be reflected in the reports on the right.

Real Estate 186

Real Estate Overview Hashtag Price 186

Jon Loomer

MAY 24, 2023

They are unique, and the reports on performance have largely been positive. For months, I’ve heard advertisers rave about the results, and I could only live vicariously through them. If you like customizing your objective, optimization, bid strategy, placements, and age group, you’re going to be disappointed.

Campaign 176

Campaign URL Advertising Analytics 176

Jon Loomer

APRIL 17, 2022

I had been selected for an advertising study. You choose a custom audience or group of custom audiences to target. Lack of Transparency Regarding Reporting. But, the way that you target these groups is with a custom audience. When I logged into Ads Manager recently, I noticed a new alert at the top.

Study 197

Study Trends Groups Groups 197

The Realtime Report

JANUARY 25, 2020

AirbnbWATCH, an affordable housing advocate and consumer watchdog group, released a report showing significant price gouging of football fans traveling to Miami, Florida for Super Bowl LIV. The report reveals rates for many Airbnb listings, increasing by thousands of dollars per night during Super Bowl LIV.

Price 172

Price Hosting Policies Travel 172

Jon Loomer

NOVEMBER 12, 2019

Advertisers make the mistake of minimizing — if not forgetting entirely — the impact of the organic distribution of their ads. In most cases, though, advertisers may be surprised that this is happening. The natural impulse may be, “Well, duh,” but you’re missing an important group.

Organization 158

Organization Facebook Report Advertising 158

Jon Loomer

AUGUST 3, 2022

Even the simplest application could be a huge help for advertisers looking to send traffic to their stuff — whether it’s on a website they own or a third-party website. There are a couple of groups of advertisers who could benefit from an expansion of Outbound Clicks. Advertisers who sell on a third-party website.

CPC 199

CPC Metrics Advertising URL 199

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group.

Facebook 212

Facebook API Advertising Conversation 212

Buzz Marketing for Technology

MARCH 30, 2010

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. I typically tell advertisers to test and experiment. I’ve consistently used 1%, since this should be the most relevant group that is most likely to be effective. They are similar… but different. For which countries?

Facebook 212

Facebook How To System Advertising 212

Jon Loomer

FEBRUARY 28, 2024

Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. Consider this your guide… The Role of Campaign Objectives It’s common for advertisers to misunderstand the role of campaign objectives. Does how you get there matter? What does each performance goal actually do?

Eventful 193

Eventful Conversation Campaign Types 193

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

B2B 217

B2B Brands LinkedIn Influencer 217

Jon Loomer

NOVEMBER 20, 2023

The problem is that so many advertisers don’t even realize it exists. You can find the Breakdowns dropdown menu between Columns and Reports on the right side of Ads Manager. Note that breakdowns are also found in Ad Reports, but we’ll focus on how they are used in Ads Manager here. Breakdown by country to find out.

CPM 174

CPM Types Campaign Examples 174

Hootsuite

JULY 11, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Advertisers on SnapChat have the potential to reach 557.1 39% of Snapchat’s advertising audience is between the ages of 18 and 24. of Snapchat’s advertising audience is over the age of 50.

Marketing 103

Marketing Reddit Advertising Analysis 103

Jon Loomer

AUGUST 30, 2023

In both cases, Meta can expand the audience to reach people beyond that group. The result was that most advertisers assumed that Meta was significantly expanding our audiences. At least, this is how Meta advertises it. And ultimately, less transparency in reporting and more trust in the algorithm. Age and Gender.

Cost 187

Cost Campaign Advertising Products 187

Jon Loomer

JANUARY 18, 2018

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. In a very general sense, Test and Learn allows you to run tests of your advertising to find what’s working for your business. To access Test and Learn, you’ll find it under Measure & Report in your advertising menu.

Research 167

Research Tools Comparison Facebook 167

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Buffer Social

JANUARY 25, 2018

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. Mobile App Report found that 78 percent of social media time is spent on mobile devices.

Social Media 111

Social Media Trends Report Survey 111

Waxing UnLyrical

AUGUST 19, 2015

The media monitoring report concluded that the earned media coverage was worth a whopping $76,146,720 to the Washington Redskins! Advertising Value Equivalency (AVE). The Meltwater and TVEyes report makes the leap to place a monetary value on the earned media, in this case $76 million. Think about that number again. Impressions.

Report 100

Report Committee Comparison Journal 100