Convince & Convert

APRIL 19, 2016

Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise. Influencer Marketing ROI Blows Online Advertising Out of the Water. Households exposed to influencer marketing purchased 10% more Silk products than the control group. Not anymore.

ROI 60

ROI Influencer Nielsen Marketing 60

Proactive Report

MAY 12, 2013

Branded content or native advertising is much more than the old advertorial. Wikipedia calls it a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native advertising is based on storytelling. Where is all this headed?

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. How can we do something that will create value through social media?”

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

In general online is very transparent, be clear on your target group. Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. How can we do something that will create value through social media?”

Questions 252

Questions Company Nielsen Disqus 252

Twist Image

JANUARY 26, 2017

In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. In fact, I still hear remnants of this argument with certain industries, to this day (just replace "tv spots" with some other kind of traditional advertising).

Platform 40

Platform Nielsen Publishing Advertising 40

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. 38% of Millennials are bilingual. Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Mindjumpers

JULY 30, 2010

They like to contribute, in relationships as well as in social groups. One of the major psychological motivations why people discuss their product and brand experiences with others is about belonging and contributing to the social group(s) to which they belong. They seek recognition and appreciation.

Marketing 251

Marketing Nielsen Forums Groups 251

Bill Hartzer

MAY 26, 2010

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Here are four things Twitter is – or will become. Twitter as a Ratings Service.

Twitter 167

Twitter Nielsen Forums Digg 167

Convince & Convert

SEPTEMBER 11, 2011

While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination.

Klout 161

Klout Nielsen Influencer Social CRM 161

Sprout Social

JUNE 14, 2022

Another smart use of SMS advertising is to announce new product releases. According to The Nielsen Company , 92% of consumers trust recommendations from family, friends and other customers. Segmenting your list ensures you’re sending the most relevant messages to each group, which leads to higher engagement and conversions.

SMS 108

SMS Strategy Marketing How To 108

Proactive Report

MAY 12, 2013

Branded content or native advertising is much more than the old advertorial. Wikipedia calls it a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native advertising is based on storytelling. Where is all this headed?

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

Branded content or native advertising is much more than the old advertorial. Wikipedia calls it a web advertising method in which the advertiser attempts to gain attention by providing valuable content in the context of the user’s experience. Native advertising is based on storytelling. Where is all this headed?

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. Twitter Aim to Regain Momentum with New Video & Group Message Features. The post addressed the key factors in building a successful client-agency relationship. Dark Social – We Only See The Tip of The Social Media Iceberg.

Nielsen 100

Nielsen Collaboration Compete Meeting 100

Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. in media value for every $1 they spent on paid media.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Sprout Social

MARCH 8, 2017

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. Ask them to join one of your LinkedIn groups (or join theirs). Sponsored posts. Get Started.

Influencer 111

Influencer Social Media How To SEO 111

Pixlee

FEBRUARY 1, 2019

Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust. Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising.

Discount 41

Discount UGC How To Apparel 41

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Another cool feature of the analytics tools here is an “earned media value” metric, which estimates what you might have paid in social media advertising to achieve comparable reach.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. Each group was shown images like the ones below: They had to state which line (A,B or C) matched the target line on the left. Asch divided participants into groups of eight. Social proof isn’t new.

Conversation 111

Conversation How To Review Influencer 111

Waxing UnLyrical

OCTOBER 19, 2010

Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. Pay-per-click (PPC) advertising costs might increase. received 13 percent. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Mark as read Approve comment Nice write-up Erica!

Google 254

Google Class Creative Commons Yahoo 254

Ignite Social Media

FEBRUARY 11, 2021

Viewable Impressions: Standard measure of ad viewability defined by the International Advertising Bureau (IAB) to be an ad that which appears at least 50% on screen for more than 1 second. Reach/Reach Percentage: The number of unique people exposed to a brand’s advertising one or more times. The sum of all ratings (e.g.,

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Laurel Papworth

JANUARY 14, 2010

Just had a rather crappy experience with Discover Australia – they advertised “Free Internet -Exclusive&# for the hotel we wanted to stay in, then after we booked (we sent a confirmation email with a question on the internet) said “Oh it’s just a FREE 1/2 HOUR&#. YouTube: At war with Warner Music Group (8).

Hotels 85

Hotels Tourism Travel Social Media 85

Convince & Convert

NOVEMBER 20, 2015

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. A total of 34 advertiser categories represented nearly 800 sponsoring brands.

Advertising 60

Advertising Data Collaboration Blogger 60

Diva Marketing Blog

FEBRUARY 23, 2009

The Advertising Research Foundation (ARF) is taking a leadership role helping the profession determine best practices. The Advertising Research Foundation The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. 

Research 40

Research Social Media Cymfony Sample 40

Jon Loomer

AUGUST 29, 2018

However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features. In the United States, you can also target by DMA , which is a media market as defined by Nielsen. If you are using broader target groups, there are limitations to what Facebook will include.

Facebook 166

Facebook Travel Mobile Comparison 166

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. What do you think? Worth a try? Sharing this with my readers, very well laid out! link] Top ? (Re:

Brands 145

Brands Content Social Media Consultant 145

Buffer Social

AUGUST 9, 2016

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. Pros and cons of Facebook advertising. Sounds great, right! First things first: Why use Facebook ads?

Advertising 40

Advertising Facebook URL Campaign 40

Mindjumpers

DECEMBER 12, 2012

Nielsen, IT Entrepreneur. Its users are mainly university students, though there are a growing group of users who keep using Renren after graduation to keep in contact with their university friends. Besides the 3 listed here, there is a huge group of more specialized social networks. Guest post written by Jens H. Micro blogging.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Bill Hartzer

DECEMBER 14, 2009

In what Nielsen Online’s Joshua Hammond termed “a true ‘David vs. Goliath’ moment,” Carroll vowed that he would write and record songs about the experience – complete with music videos – and publish them online. Kentucky Fried Fiasco ,” reports Advertising Age. Squawking over Tweets.

comScore 151

comScore Real Estate Banking Handbook 151

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. Not surprisingly, email and search are the most common online activities among all age groups. And much more.

Research 210

Research Social Media B2B Marketing 210

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. At a recent client meeting, I asked a group of ten professionals if they were on LinkedIn. advertising. ReadWriteWeb.

LinkedIn 109

LinkedIn Google Directory API 109

Convince & Convert

SEPTEMBER 21, 2010

RT @mollycgaines: Social Media Monitoring Tools – How to Pick The Right One [link] (@jaybaer) [link] EOS Marketing How to pick the right social media monitoring tool – a few thought starters [link] [link] Reena Kapoor RT @jaybaer: Social Media Monitoring Tools – How to Pick The Right One [link] [link] SMM Advertising ?

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

FEBRUARY 7, 2011

Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn by TopRank Online Marketing Blog. Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). – [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. link] A must read for marketing executives. Thanks @jaybaer! |

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Koka Sexton

MARCH 24, 2009

Habib , MTV Werner Vogels , Amazon.com Wes Spears , The Weston Group Will Weider , Ministry Health Care and Affinity Health System If you enjoyed this post, make sure you subscribe to my RSS feed ! Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment.

Twitter 56

Twitter Bazaarvoice Alltop Microsoft 56