Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). In order to take advantage of Google Tag Manager for standard and custom pixel events, you’ll first need to add the base Facebook pixel code. These events use a YouTube Video trigger.

Eventful 211

Eventful Google API Facebook 211

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. And every other website, too, except for Google.). Below, we’ve got the year’s new numbers: who’s using Youtube? YouTube user statistics. YouTube usage statistics. YouTube user statistics.

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Statistics YouTube Marketing HootSuite 145

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

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Analytics YouTube Video Embedding 141

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy. Source: Think With Google.

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YouTube HootSuite Marketing Video 145

Socialized

FEBRUARY 12, 2021

YouTube is a hub for video content. Many businesses post exclusively to YouTube to take benefit of many advantages that the site provides. YouTube contributes to a worldwide population. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Exposure the Brand.

YouTube 100

YouTube Brands Hubspot Overview 100

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.

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YouTube Marketing Campaign Guidelines 145

Buffer Social

AUGUST 21, 2023

And YouTube Shorts has the YouTube Partner Program. We’ve covered how to monetize your YouTube content before, but Shorts has a different model for creators. How does revenue sharing work on YouTube Shorts? Who’s eligible to earn ad revenue from YouTube Shorts?

YouTube 74

YouTube Module Adsense Guidelines 74

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 Global ad revenue is 19.77

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YouTube Notification Video Trends 120

Social Media Strategies Summit

MAY 24, 2019

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Enter YouTube. According to recent research from Statista , 96% of 18- to 24-year-olds and half of internet users over the age of 75 use YouTube. Top 10 Best Brands on YouTube.

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YouTube Brands Fashion UGC 124

Social Media Marketing

JUNE 20, 2017

There are a lot of tips to improve Youtube Marketing strategy but getting started with YouTube marketing can be difficult if you don't know where to start. Many brands are missing out on the marketing benefits YouTube has to offer. If you don’t have one, I encourage you to start a YouTube channel and start making great videos.

YouTube 106

YouTube Strategy Tips Marketing 106

Twist Image

AUGUST 25, 2014

This week we discussed: Amazon is going to become a media and advertising beast. They are about to launch a new advertising platform. Watch out Google. and Google eat itself? Google is planning to offer accounts to kids under 13. What doesn''t Google or Amazon know about us? Google Maps is tracking you.

Advertising 94

Advertising Google YouTube Feed 94

Sherrilynne Starkie

MAY 2, 2018

This week we see innovations for brands, advertisers and agencies. New features and functions from Facebook, SnapChat, YouTube, Google and Instagram. YouTube continues to chip away at TV ad budgets. YouTube announced several initiatives to help advertisers reach TV screen viewers. Follow List. Embed List.

Social Networking 230

Social Networking Adwords API YouTube 230

Hootsuite

AUGUST 18, 2020

The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. We’re going to lay out how the algorithm works, as well as all the latest YouTube algorithm changes for 2020.

YouTube 145

YouTube HootSuite Metadata Notification 145

Hootsuite

NOVEMBER 24, 2021

There’s something for everyone on YouTube. From the auditory delights of ASMR to comedians going viral stereotyping valley-girls , YouTube has steadily evolved to become the second-most visited website in the world. What is YouTube Creator Studio? What is YouTube Creator Studio? A bit like Google Analytics, but for video.

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YouTube How To Metadata Metrics 137

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

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YouTube Features Engagement Hashtag 71

agora pulse

MARCH 14, 2018

Video advertising is dominating on multiple social media platforms. Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system.

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YouTube Campaign Adwords How To 103

Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. Since Meta supports these specific events that all advertisers can use, Meta has access to global data about the people who perform those actions.

Eventful 185

Eventful Conversation Embedding URL 185

BeingOptimist

JULY 31, 2019

Do you own a blog or website or YouTube channel or Mobile Apps? If the answer is yes, have you ever tried to monetize your blog or YouTube channel? Today in this Google Adsense tutorial, I would provide you with a complete step by step guidance on AdSense, and you would be able to learn to monetize your website ultimately.

Adsense 72

Adsense Google How To WordPress 72

Jon Loomer

SEPTEMBER 28, 2023

When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. So I created custom events with Google Tag Manager for each of the actions I mentioned. If you were to look over someone’s shoulder while they visited your website, what are the things you’d want them to do?

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Embedding Metrics Eventful YouTube 138

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

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YouTube Strategy B2B Marketing 111

Jon Loomer

MARCH 20, 2023

These events benefit Meta advertising. When advertising, my goal isn’t always a sale or lead — particularly when promoting my blog posts. I use Google Tag Manager to manage my pixel and create these events. You can use them to add granularity to reporting, optimization , and even targeting.

Eventful 176

Eventful YouTube Embedding Course 176

Sherrilynne Starkie

DECEMBER 20, 2020

YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. How Canadians use Social Media.

Marketing 367

Marketing Syndication Adwords News 367

Social Media Marketing

SEPTEMBER 19, 2017

Depending upon the strategy of your business, you can host videos on free video hosting site like YouTube, Vimeo, metacafe and many more. So, you can start a YouTube channel by YouTube.com/Name. If anyone will make a search on Google by the name of Name, your YouTube channel will automatically appear.

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YouTube Vimeo How To URL 113

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty.

Social Media 205

Social Media Tips Metrics B2B 205

Hootsuite

JULY 22, 2020

Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month. Unlike content for the other big social platforms, your Google My Business posts are designed for people who are already looking for you.

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Google HootSuite How To Pluck 145

Twist Image

DECEMBER 27, 2016

Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. or display advertising) is simply not true. .

Advertising 68

Advertising Adwords Affiliate marketing Publishing 68

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. version of Google.

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Google Adwords Marketing YouTube 167

SocialFish

MARCH 16, 2011

We’re frantically digging out from Great Ideas (one word – awesomesauce) and heading over to NTC for the next three days, so I’ll just drop this completely unedited little list of informational links from Google, who have just launched Google for Nonprofits. Read the Official Google blog post.

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Google Adwords API Discount 213

Convince & Convert

NOVEMBER 5, 2014

Maybe the trouble with Google is simply our expectations? Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. If they said they would hit 20, and they only hit 17, Google deserves some raised eyebrows.

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Google Facebook Paid Search Advertising 133

Twist Image

MAY 7, 2013

There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monetized. YouTube remains the second largest search engine (after their parent company, Google ). it''s free!"

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YouTube Adwords Apple Engineering 110

Convince & Convert

OCTOBER 21, 2014

They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.

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YouTube Tips Authentication Loyalty 154

Twist Image

OCTOBER 11, 2013

Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Check this out: Small-to-medium-sized businesses waste 25 percent of their search advertising spend.

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Advertising Adwords YouTube LinkedIn 95

Marketing to Serve

DECEMBER 3, 2017

“Remarketing” is a common phrase associated with Google AdWords and other PPC advertising providers. The number of people who will see your advertisements across Google’s large network is huge. Ask yourself, for those people who see your advertisements, “What do you want them to do?”. It seems simple, right?

Adwords 77

Adwords Campaign Google Advertising 77

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. That information is shared with Meta to help enhance our advertising. It’s an important action that a specific advertiser wants to track, custom to their needs.

Eventful 172

Eventful Conversation API URL 172

Twist Image

NOVEMBER 28, 2014

Advertising Agencies Have Got It All Wrong. I see this happen on YouTube as well, when I watch debates about what it takes to connect with a consumer in a very different world. If all you''re looking for is attention, then the Internet can be used like every other channel in which advertising is seen. No, it''s not.

Advertising 102

Advertising Metrics YouTube Collaboration 102

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Become a Brand Influencer on TikTok, Instagram, or YouTube. Order the product on their home laptop.

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Influencer Brands Policies Privacy 288

Convince & Convert

JULY 31, 2012

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. 4 Reasons Google Bought Wildfire. Google and Facebook aren’t exactly pals. But it’s brilliant. Access to Social Signal.

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Google Adwords Software Social Media Management 164