Janet Fouts

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CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

A quick look at his Twitter stream will demonstrate, it’s not just lip service, he’s actively engaged. Just this week his engagement earned him an unsolicited compliment from an Advertising Age editor, who also appears to be a subscribing customer. Arguably, Musk earned the attention by virtue of his position as CEO.

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New Social Media Report, and What About UGC?

Janet Fouts

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. 66% said they trust consumer opinions posted online.

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