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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

The world of advertising on Facebook and Instagram is dynamic. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. What is Google Trends? Also, note that Google Trends does *not* report direct search volume data.

Trends 215
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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

Top Five: Major Ad overhaul at Google. This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Introduces Google Ads. New website for publishers from Twitter. Listly by Sherrilynne Starkie. Follow List.

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Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. Many of these plastforms, even the Microsofts and Googles of the world experience growing pains in figuring out how to deliver value and a strong user experience.

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Here’s Why Facebook, Twitter And Google Shares Are Sinking Even As The Market Sits Near Record Highs

Forbes Social Media

Shares of major tech companies fell after Snap earnings showed that Apple’s recent privacy changes will hurt advertising revenue for the likes of Facebook, Twitter and Google.

Google 99
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Using Google Trends to Identify Social Media Opportunities

Jon Loomer

The world of advertising on Facebook and Instagram is dynamic. We can use Google search data (via Google Trends) to identify social media opportunities – especially related to advertising. What is Google Trends? Also, note that Google Trends does *not* report direct search volume data.

Trends 125
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Average Number of Twitter Followers is 208 Infographic

Your Escape From 9 to 5

Twitter is big for markers, especially for digital marketers. How big is Twitter? Well, Twitter is the 4 th largest social network behind Facebook, Google+ and Instagram in terms of user volume. Twitter is also the 3 rd largest social media traffic driver behind Facebook and Pinterest. Twitter Users.

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