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Facebook Graph Search: Why Investors Shouldn’t Worry

Mindjumpers

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. Continuous Google war. That’s what search ads are for.”

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The Frightening Ramifications Of High-Frequency Advertising

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It's not a question of "if" creativity and advertising will be automated, it is a question of "when." There is a certain speed that the business of advertising has entered into, and it's going to shift from areas like the time we spend on finding the right media placement and pricing, down to the actual ad creative itself. Scared yet?

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Google is Not Facebook (and Vice Versa)

Stay N' Alive

Google seems to be trying of late to do everything they can to be like Facebook. They seem to really want to be on top of social search, but I can help but think, "why?" Let's "face" it - Google is not social. Let's "face" it - Google is not social. Integrate Facebook "like" buttons into Google search.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

While Facebook and Instagram are built around the social graph (who you know), TikTok is built around entertainment (what you like). Advertising on TikTok may just change the way you think about digital marketing or the platform in general. Prioritize User-Generated Content. Make sure as well that you don’t miss — ads.

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The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. But, they feel this way not because it's expensive to advertise or because there is a lack of substantive places to put those ads. Is this the plan for Facebook ?

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Decide Now: Pageviews Or Real Depth

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When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. Social media is no different than online advertising. google plus. social graph.

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The Social/Anti-Social Network

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Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook ). Google + lets you be selectively social. Know why you're doing it. Probably not.