Social Media Today

AUGUST 9, 2023

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

Google 135

Google Video Metrics Advertising 135

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Jon Loomer

MARCH 27, 2022

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. Let’s discuss… Custom Ads Manager Reports. Facebook reports 51 registrations. The Lesson.

Eventful 202

Eventful Report Facebook Aggregator 202

Sherrilynne Starkie

JUNE 27, 2018

Top Five: Major Ad overhaul at Google. This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Introduces Google Ads. Introduces Google Ads. Sherrilynne Starkie. followers . Listly by Sherrilynne Starkie. Follow List.

Google 170

Google Adwords Case Study Sports 170

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. The goal, for me, is to look in Google Analytics and get GA’s interpretation of how many people came to my website from my ad.

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URL Examples Facebook Analytics 204

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Over Reporting: This tends to be because you set up something wrong that leads to double or over counting. It’s a common problem. Really good.

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Report Sample Samples API 177

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. Standard and custom events: Both of these can aid reporting.

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Eventful Conversation API URL 172

Jon Loomer

OCTOBER 2, 2023

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. The Attribution Setting determines optimization and reporting. Let’s recap what is reported.

Conversation 176

Conversation Data Advertising Report 176

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

Advertising 118

Advertising CPM CPC Buy 118

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Small Business Mavericks

JULY 29, 2013

Quality scores are very important for Google AdWords users. Google reports quality scores on a 1-10 numeric scale. Recently, Google announced they’re changing how they report AdWords quality scores. They aren’t changing how the quality scores are calculated, just how they’re reported.

Adwords 111

Adwords Report Google Small Business 111

Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. Since Meta supports these specific events that all advertisers can use, Meta has access to global data about the people who perform those actions.

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Eventful Conversation Embedding URL 185

Jon Loomer

OCTOBER 20, 2021

First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth. Configure the Video Variables in Google Tag Manager. Add columns to your reporting to include this event.

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Eventful YouTube Video Google 212

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Where: At the top of the Standard Reporting interface, you’ll find a button for “Advanced Segments.”

Analytics 147

Analytics Report Social Media Google 147

Buffer Social

OCTOBER 2, 2023

Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. Twitter removed the feature allowing users to report misleading information. An improved content reporting flow has been introduced , simplifying the process of reporting rule-breaking content.

News 80

News Report Social Media Instagram 80

Sherrilynne Starkie

NOVEMBER 28, 2017

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. They even like to see the local advertisements. Photo by Mike Ackerman on Unsplash. But there’s the rub. And it was done with no apology.

Communities 329

Communities Syndication Compete Sports 329

Jason Yormark

JANUARY 14, 2013

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. Many of these plastforms, even the Microsofts and Googles of the world experience growing pains in figuring out how to deliver value and a strong user experience.

Advertising 218

Advertising Review Twitter Microsoft 218

Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users. It may actually be an indirect cause that impacts all advertisers, not just those with a high volume of iOS users.

Facebook 204

Facebook Aggregator Eventful URL 204

Forbes Social Media

JULY 30, 2020

The headwinds of Covid-19’s economic impact in the second quarter were strong enough to even slow down ad-funded tech giants.

Advertising 75

Advertising Report Google Facebook 75

Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). Later that day, the user Googled or went directly to your website.

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Conversation Facebook URL Report 197

Jon Loomer

MARCH 20, 2023

These events benefit Meta advertising. You can use them to add granularity to reporting, optimization , and even targeting. When advertising, my goal isn’t always a sale or lead — particularly when promoting my blog posts. I use Google Tag Manager to manage my pixel and create these events.

Eventful 176

Eventful YouTube Embedding Course 176

Jon Loomer

JANUARY 29, 2021

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. Due to difficulties collecting data as a result of iOS 14, Facebook is updating attribution globally for all advertising. Impact to Reporting. 7-day click or view.

Facebook 217

Facebook Report Advertising Price 217

Sherrilynne Starkie

FEBRUARY 18, 2020

It means reporters and other news professionals are now restored to the position of influencer. It’s not advertising. Getting to Google Page One means increasing your website’s Domain Authority , and a great way to do this is to get backlinks from other high authority websites. It’s an incredibly turnaround.

Fashion 409

Fashion News Report Review 409

Hootsuite

JULY 22, 2020

Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month. Unlike content for the other big social platforms, your Google My Business posts are designed for people who are already looking for you.

Google 145

Google HootSuite How To Pluck 145

Sherrilynne Starkie

MAY 2, 2018

This week we see innovations for brands, advertisers and agencies. New features and functions from Facebook, SnapChat, YouTube, Google and Instagram. YouTube announced several initiatives to help advertisers reach TV screen viewers. Google has created a new audience segment in AdWords called “light TV viewers.”

Social Networking 230

Social Networking Adwords API YouTube 230

Marketing to Serve

JANUARY 28, 2018

So you’ve started using Google AdWords and you’ve found a great number of metrics which you can report on. Quality score as defined by Google is “an estimate of the quality of your ads, keywords, and landing pages” ( Google ). Google displays advertisements that have higher quality scores more often than those that don’t.

Adwords 84

Adwords Google CPC Advertising 84

Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. That, of course, may not be realistic. 8-Event Limit.

How To 210

How To Facebook Advertising Eventful 210

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. Multi-channel Reports.

Analytics 70

Analytics Google Adwords Marketing 70

Bill Hartzer

JULY 11, 2014

Relevant content in organic search results distracts people from clicking on sponsored search advertisements. We all want to know the real reason why Google removed Google Authorship Photos from the search results, right? When there are less photos in the search results pages, then users click more on Google AdWords ads.

Google 134

Google Adwords Paid Search Engineering 134

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. The Basic settings include your account ID and name.

Analytics 110

Analytics Google URL Adwords 110

Jon Loomer

JUNE 12, 2023

Not only is it variable (you can change how attribution is defined), it controls more than just reporting. In theory, that should result in more conversions reported than the other options. Base Reporting It’s critical to remember that the Attribution Setting you use determines how results are reported.

Eventful 180

Eventful Conversation Report API 180

Sherrilynne Starkie

MAY 30, 2018

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Announced last month, the new rules require all advertisers running political or issue ads on the platform to verify their identity and location.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Twist Image

DECEMBER 27, 2016

Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. or display advertising) is simply not true. .

Advertising 68

Advertising Adwords Affiliate marketing Publishing 68

Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted. They feel that the number is either inflated or underreported.

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Conversation Facebook URL Report 195

Buffer Social

JANUARY 16, 2018

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. Ready to jump in?

Report 111

Report Data Social Media Research 111

The Realtime Report

JULY 8, 2016

Google To Ban Payday Ads, But Invests In LendUp. Google Inc. Google Ventures (now known as GV) is also a subsidiary of Alphabet Inc. Google and Google Ventures are individual entities which operate independently of each other. Google’s goal also to make money, just in a different way. Google Bans Payday Ads.

Google 79

Google Banking Applications Report 79

Idaconcpts

JULY 25, 2011

Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. How do I sign up?

Analytics 146

Analytics Google ROI Adwords 146