article thumbnail

NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to.

article thumbnail

How Google Finds and Penalizes Advertorials

Bill Hartzer

No website owner wants to log into Google Webmaster Tools and see an unnatural link warning from Google. From what I am seeing, many of these unnatural link warnings and manual penalties from Google are a result of having participated in advertorials. How Google Identifies Advertorials. First, a little background.

Google 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank. In addition, do not include sponsored content in your Google News sitemap.

article thumbnail

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Duplicate content on pages is another way to get on Google’s black list. Geo Redirects.

NoFollow 198
article thumbnail

Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Is Google going to run out and start penalizing sites with sponsored links in JavaScript? Google News Wants Title Tags to Match Headlines?

article thumbnail

3 Great Safe Alternatives to Guest Blogging

Bill Hartzer

Guest blogging for SEO purposes started its downfall recently, especially with Google penalizing MyBlogGuest , and before that it was Google finding and penalizing advertorials. Links in all the content are typically nofollowed and comply with all FTC and Google Webmaster Guidelines.

NoFollow 155
article thumbnail

8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend. The support information on the Google Developers site covers the main opportunities. Google News.

SEO 100