Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns
Social Media Today
NOVEMBER 20, 2019
Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.
Top five: Women rule content marketing!
Sherrilynne Starkie
AUGUST 29, 2018
This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Google to provide training to support journalists’ election reporting. And, we see how women are leading the world of content marketing.
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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging
The Realtime Report
APRIL 7, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?
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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
Firebelly
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Learn all about the good, the bad and the ugly in these must-reads.
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Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard
The Realtime Report
DECEMBER 7, 2012
Google Plus: 100 million monthly active users. via Google. Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users.
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Why Google is Going to Dominate TV Ads
Convince & Convert
APRIL 15, 2015
Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. Google plays the long game better than any company, maybe in history. ” Google’s like, “No.
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How Google Instant Might Impact Your Small Non-Profit
Waxing UnLyrical
OCTOBER 19, 2010
Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)
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What’s the Best Social Media Monitoring Tool? It Depends
Webbiquity SMM
OCTOBER 13, 2010
A simple tool like Google Alerts would pick up most stray citations. If Google Alerts had been developed with a focus on social media, this would be it. Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content.
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When TV Becomes An Accessory To YouTube
Twist Image
SEPTEMBER 11, 2014
And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." Billion From Video Advertising This Year. To this day, most media pundits still see Google as a one trick pony (search advertising).
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4 Emerging Social Media Platforms To Watch In 2019
Social Media Strategies Summit
NOVEMBER 7, 2018
Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Trend #3: Influencer Marketing.
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272 Social Networking Stats: 8 in 10 U.K. Twitter Users Log In Via Mobile, #RLTM Scoreboard
The Realtime Report
MARCH 21, 2014
Google Plus: 343 million monthly active users. A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. Mobile – and mobile advertising – is clearly playing a huge role for Twitter in the U.K. Sina Weibo: over 500 million users. via The Next Web. via LinkedIn.
This Week in Social Media – 8/7/2013
Social Media Marketing
AUGUST 8, 2013
If you have additional links, sources or ideas that might be helpful, I''d encourage you to add some via a comment below or tag me in Google+. Facebook has its first CMO : Gary Briggs, formerly of Google''s Motorola Mobility group, has joined the company. These are those links. million a day. Facebook''s new testing ground is India.
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WebVisible Contest to Award Free Local Online Advertising to Small Businesses
Bill Hartzer
MAY 26, 2010
Each episode will showcase a different component of online advertising – mobile, social, search and more. based small businesses two chances to win three months of free advertising services through WebVisible, valued at $1,500 for each winner (new customers only). The Great Divide Watch & Win Contest gives U.S.-based
Facebook for Marketing Research: Political Polls #auspol
Laurel Papworth
FEBRUARY 19, 2013
I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Facebook Advertising and Sentiment. Facebook Advertising as a Free Marketing Tool. Lube anyone?
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The Case for Influencer Marketing (and How it Will Change Your Business)
Rebekah Radice
APRIL 30, 2018
In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. Subscribe on Google Play. Source: Jeffalytics.
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Best Social Media Monitoring Tools
Bill Hartzer
MAY 26, 2010
The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Monitter : Track up to three distinct keywords at the same time on Twitter.
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Why Critics of Klout Are Missing the Big Picture
Convince & Convert
SEPTEMBER 11, 2011
Google, which “ranks&# Web pages. While we’re on the topic of crimes against math, let’s examine Nielsen ratings, which are used to set prices for billions of dollars of television advertising in this country. Number of Nielsen households among them? That’s not math, that’s folly.
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Do You Fear Internet Marketing & Social Media
The Social Media Incubator
SEPTEMBER 1, 2009
A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years. Many feel that social networking is only for teens and college students; a place for them to share pictures of parties and keep in touch with friends, but in actuality it is becoming a valuable networking tool.
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The Top 10 Marketing Attribution Software Solutions
Oktopost
APRIL 22, 2019
Facebook Vs. Google. Combined, Facebook and Google dominate 58% of digital ad spending. However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange. Nielsen Visual IQ.
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The Case for Influencer Marketing (and How it Will Change Your Business)
Rebekah Radice
APRIL 30, 2018
In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Traditional advertising is becoming less and less effective and it’s obvious why: it interrupts the customer experience. Subscribe on Google Play. Source: Jeffalytics.
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SMS marketing 101: How to use text messaging in your marketing strategy
Sprout Social
JUNE 14, 2022
Another smart use of SMS advertising is to announce new product releases. You can use tools like Google Forms or SurveyMonkey to create a short survey, then send the link through SMS. According to The Nielsen Company , 92% of consumers trust recommendations from family, friends and other customers. ” will do.
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9 Everyday Tools to Increase Earned Media
Kikolani
JANUARY 3, 2013
According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. While ‘Pay with a tweet’ is only for Twitter and Facebook, with this tool readers are able to pick from Google+ too. Be sure to follow Kristi on Twitter , Facebook , and Google+.
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Facebook Fans: Are They Worth the Excitement?
Techipedia: Tamar Weinberg
SEPTEMBER 27, 2011
According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top.
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172 PR Trends 2010: Video
Proactive Report
JANUARY 5, 2010
YouTube is now the 2nd biggest search engines after Google. Eric Franchi, who writes for VideoInsider on MediaPost opened his predictions for 2010 with this statement: There will be an uptick in brand advertisers entering the online video space, quickly. Watching video online has exploded in the last three years.
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Media Relations in a Web 2.0 World
Proactive Report
MAY 6, 2010
million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. 98% of journalists start a story by doing a search in Google. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4
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What Journalists Need from PR People
Proactive Report
MAY 6, 2010
million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. 98% of journalists start a story by doing a search in Google. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4
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How to Identify Your Social Media Influencers
Sprout Social
MARCH 8, 2017
A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. The best way to find your social media influencers is by thinking about whose voice you trust.
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111 5 Social Marketing Stories You Need To Read This Week
Firebelly
MARCH 5, 2010
Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. Where do you start?
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The 4 Marketing Metrics Mandates
Convince & Convert
NOVEMBER 23, 2010
Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. A search of Google for “good email open rate&# fins 74,600 matching web pages! In Charlotte, North Carolina there are something like 1.7 million households with a television.
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Go Behind The Numbers To Determine Success
Diva Marketing Blog
OCTOBER 5, 2011
Back in the Mad Men advertising days broadcast media success was about the reach and numbers. High Nielsen ratings were the gold ring. For example, on LinkedIn tag people, in Google+ put them into circles, on Twitter create lists. . It's not difficult to understand the why we are stuck on the numbers. 1 2 3 4 5 6 7 8 9 10!
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Social Media Research: Interview with Joel Rubinson of ARF - Part 2
Diva Marketing Blog
FEBRUARY 22, 2009
This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.
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40 Influencer Marketing: Interview With Danica Kombol
Diva Marketing Blog
MAY 9, 2016
A Google search pulled up 20,800,000 links. After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. Essentially, influencer marketing is word of mouth advertising in the digital sphere. Diva Marketing : The term influencer marketing seems to be the hot buzz world.
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40 Influencer Marketing: Interview With Danica Kombol
Diva Marketing Blog
MAY 9, 2016
A Google search pulled up 20,800,000 links. After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. Essentially, influencer marketing is word of mouth advertising in the digital sphere. Diva Marketing : The term influencer marketing seems to be the hot buzz world.
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How to Use Social Proof to Boost Conversions
Sprout Social
MARCH 13, 2017
According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. For local businesses that might mean Yelp, Google and FourSquare. Remember, research has shown that people trust peer recommendations over advertisements. Number of users or customers.
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How we read online. - By Michael Agger - Slate Magazine
Buzz Marketing for Technology
JUNE 27, 2008
31, 2008 Googles Evil Eye Does the Big G know too much about us? featured advertiser links. Its a Jungle Out There Thats Jakob Nielsen s theory. Nielsen champions the idea of information foraging. Nielsen holds that on-screen reading is 25 percent slower than reading on paper. Michael Agger posted Jan.
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279 23 Outstanding Social PR Guides
Webbiquity SMM
JULY 22, 2014
How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Are they on Google+? This is known as a citation, and is currently thought to play a major role in helping Google understand the buzz or importance of a particular brand”). ” Guides to the Evolution of PR.
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217 Social Search at LinkedIn Beats Google - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Social Search at LinkedIn Beats Google. I just found a more useful way to search than Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. The site that provides a better search experience than Google? AltSearchEngines. Conclusion.
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The Complete, Always-Updated Guide to Facebook Advertising
Buffer Social
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. Pros and cons of Facebook advertising. Easier to set up than Google AdWords.
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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.
Convince & Convert
APRIL 6, 2010
Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. This is especially important now that Google and Bing are incorporating social content into real-time search results). and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.
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A Simple TikTok Engagement Calculator (+5 Tips to Increase Engagement)
Hootsuite
MARCH 3, 2022
This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform. Another 31% feel the platform “lifts their spirits” Globally, on average, 79% of users feel TikTok content is “unique” and “different”, even when it comes to advertising.
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New Social Media Report, and What About UGC?
Janet Fouts
NOVEMBER 7, 2017
According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. When you got the new Google Pixel or the iPhone X for your birthday. 66% said they trust consumer opinions posted online. Download and read the full report here to drill in deep.
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87 Top 10 Public Relations Blunders of 2009
Bill Hartzer
DECEMBER 14, 2009
In what Nielsen Online’s Joshua Hammond termed “a true ‘David vs. Goliath’ moment,” Carroll vowed that he would write and record songs about the experience – complete with music videos – and publish them online. Kentucky Fried Fiasco ,” reports Advertising Age. Post on Google Buzz. Disconnect. Share this on del.icio.us.
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Best Social Media Stats, Facts and Marketing Research of 2010
Webbiquity SMM
JANUARY 17, 2011
What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. And much more. 40 percent of U.S. billion by 2014.
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210 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
Webbiquity SMM
FEBRUARY 7, 2011
In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. The squealing of the music industry and desire of Google to add some respectability to the video-sharing site put an end to that. Post on Google Buzz. Related Post. Share this on Bebo.
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