Webbiquity SMM

APRIL 26, 2011

SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. Used properly, the tool can help agencies generate new business and advertisers improve the effectiveness of their AdWords campaigns.

Consultant 137

Consultant SEO Adwords Tools 137

Webbiquity SMM

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. iMedia Connection ). Social CRM is still confusing. eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). ” LinkedIn is tops for B2B marketing, but…not for advertising? 3 Google+ Stats and Facts.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

MAY 10, 2016

Along with Google, Facebook is one of the giants of the Internet. These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more. Google Review Count: 790,000. 1) LikeAlyzer.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

NOVEMBER 5, 2013

Proud to be an invited contributor to the Wharton FOA’s Advertising 2020 Project. Active Member of the Wharton Advertising 2020 Contributor Community. She was awarded Wharton Future of Advertising’s MVP and praised as a “brilliant strategic thinker in the social media space.”

Twitter 187

Twitter Airlines Syndication Blogger 187

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. 20 Funny, Clueless, Weird, And Existential Google Keyword Searches by MediaPost Search Insider.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

JULY 23, 2013

Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. It isn’t nice to try to fool Google, Yahoo!, Four Worthwhile Link Sources. Social media.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

AUGUST 26, 2014

social web site, surpassing Google in site visits. It hastened the monetization process, which led to over-advertising and increased focus on making money, as opposed to focus on making the customer happy or the product better. If you ever used Myspace back then, you would remember the amount of advertisements on your screen.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

JANUARY 19, 2016

Google Analytics) at 59%. 21 Social Media Marketing and Advertising Stats and Facts. Social media advertising revenue will reach $9.8 LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g.,

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

MAY 16, 2011

The good news for B2B marketers is that these publications still reach a highly qualified audience, advertising prices have dropped (in some cases dramatically) and deals can be made. Slide 25: Google use is still higher than Facebook. adults say they use Google in a typical week (60%) than have a Facebook page (43%).&#

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. The possibilities are endless, and ultimately give you a great way to target audiences that are not readily available on an advertising platform like LinkedIn. Sponsored post. Image credit: C_osett on Flickr.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

JUNE 15, 2010

It supports a brand, and needs to integrated with other marketing and PR activities rather than treated as a separate island (just as, for example, a company’s search and display advertising should communicate a consistent message). Post on Google Buzz. It has a purpose and needs a budget. Share this on Bebo. Share this on Mixx.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. MediaPost ). MarketingProfs ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

OCTOBER 13, 2010

A simple tool like Google Alerts would pick up most stray citations. If Google Alerts had been developed with a focus on social media, this would be it. Post on Google Buzz. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Nielsen BuzzMetrics.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

DECEMBER 1, 2010

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Post on Google Buzz. Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

JANUARY 11, 2013

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. In this case, it’s in the form of selling your data and even pictures to advertisers. Guest post by Athena Newton.

Social Networking 171

Social Networking Privacy Policies Foursquare 171

Webbiquity SMM

APRIL 11, 2011

When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Advertising is product- or service-focused: buy our product or service because it does A, B and C. 2) “A distinctive aura, atmosphere, or feeling.&#

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Advertising is product- or service-focused: buy our product or service because it does A, B and C. 2) “A distinctive aura, atmosphere, or feeling.&#

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

JANUARY 12, 2011

You’re only in advertising because you couldn’t hack it in medicine.’ Google Launches Blog Finder for Any Topic by ReadWriteWeb. Marshall Kirkpatrick dives into Google’s expanded blog search capabilities and concludes “The search results in this new search by blog feature look pretty good to me. ‘Loser.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

DECEMBER 21, 2010

In fact, trying to use social media primarily as an advertising and direct response medium is viewed as boorish social media behavior and likely to backfire, doing a brand more harm than good. Third-party validation has always been more valuable than advertising or other types of self-promotion. Post on Google Buzz.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JULY 18, 2012

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Google not only accounts for 85% of all web searches but controls an astounding 44% of the global online advertising market. And listens.

Google 181

Google Facebook MySpace Privacy 181

Webbiquity SMM

NOVEMBER 23, 2010

Their press release, and perhaps a puff piece in an industry trade pub where they advertise, are no longer the only sources of information about it. Post on Google Buzz. At the very least, you’ll be able to craft more intelligent, informed questions for your survey. Your competitor recently released a new product? Real people.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

JULY 18, 2012

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Google not only accounts for 85% of all web searches but controls an astounding 44% of the global online advertising market. And listens.

Google 103

Google Facebook Adwords Privacy 103

Webbiquity SMM

FEBRUARY 16, 2011

The new layout also lets companies feature product videos as well as targeted display advertising. Post on Google Buzz. . “The revamped profiles allow page administrators to highlight particular products or services and tailor product lists to different types of audiences. LinkedIn’s new company pages by eConsultancy.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JULY 24, 2018

As organic reach for brands on Facebook continues to decline , marketers will need to use more advertising—and creativity—to growth their presence and maintain engagement on the world’s largest social network. Google+ Marketing Tools. That’s where these platform-specific tools can help. Facebook Marketing Tools.

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

MAY 3, 2011

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Alicia is a warm and outgoing social media pro and creator of March Marketing Madness.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

AUGUST 29, 2017

News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Google is often more helpful for finding Twitter accounts when you don’t know the exact name. Image credit: Scott Hampson. Improve Search Capabilities.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Webbiquity SMM

JUNE 10, 2014

They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. Google tests and updates daily. Follow Google Webmaster guidelines well – this is now the only option.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

FEBRUARY 11, 2013

Most effectively use Twitter advertising? Two new features for self-service advertisers by Twitter Advertising Blog. A primer on using Google Reader, Google Docs or HootSuite to back up your Twitter archives. ” How can you grow and maintain an active, relevant Twitter following? Get retweeted more often?

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

AUGUST 22, 2012

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site.

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

OCTOBER 16, 2012

Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. 82 use Twitter, 75 have a Facebook page, 50 are on Google+ and 25% use Pinterest. 82 use Twitter, 75 have a Facebook page, 50 are on Google+ and 25% use Pinterest.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MAY 3, 2016

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Google Review Count: 400,000. Google Review Count: 180,000. 2) Compete.com.

Tools 100

Tools Sample Samples Price 100

Webbiquity SMM

JANUARY 15, 2013

Will Facebook lose ground to Google+? what are the secrets to Facebook advertising success? It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? Facebook Advertising.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

NOVEMBER 10, 2010

Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. Post on Google Buzz. Tweet This!

Social Media 176

Social Media Hubspot SEO Diagrams 176