The Social Media Incubator

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4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

This is the mantra of social networks in today’s digital advertising age. Google Plus gone? Google Plus may have seen its brightest days. Unless Google does a complete overhaul and rebirth of the site, don’t be surprised if it were to vanish in the new year. Pay to play.

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How to Measure Your Facebook Ad ROI

The Social Media Incubator

There’s no area where that’s more true than in Facebook advertising. One of the common misconceptions about online advertising – whether we’re talking about Facebook , Google AdWords or something else – is that click-through rates are an adequate measure of success. They’re not.

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What the Upcoming Facebook IPO Means for Your Business

The Social Media Incubator

“Yes, they currently make money on advertising, but to date they are leaving the entire search advertising market (valued at $15 billion annually) on the table. Facebook today ranks today with the lowest amount of search volume (behind Google, Yahoo, Bing, EBay, Craigslist, Ask, AOL and even Amazon). It’s terrible.

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What the Upcoming Facebook IPO Means for Your Business

The Social Media Incubator

“Yes, they currently make money on advertising, but to date they are leaving the entire search advertising market (valued at $15 billion annually) on the table. Facebook today ranks today with the lowest amount of search volume (behind Google, Yahoo, Bing, EBay, Craigslist, Ask, AOL and even Amazon). It’s terrible.

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Caroline Melberg speaks on social media

The Social Media Incubator

. “ Tagged as: caroline melberg , how to advertise online , internet advertising , online marketing consultant , online marketing strategy , small business , small business mavericks , small businesses , social marketing agency , social marketing firms , social marketing services , social media , social media advertising , social media club , (..)

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SMI Heads to Duluth for the Zenith Social Media Marketing Conference

The Social Media Incubator

The advanced track will be hosted by aimClear , an advertising and social media company located in Duluth. There are numerous companies out there that have template-like content and social media information to use, but quality over quantity is making its presence known, especially after the Google Panda update of February 2012.”

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True Social Media ROI is All About Integration

The Social Media Incubator

When you approach social media with a strategy, and integrate it into your overall marketing plan, you’ll begin to leverage your efforts and see bottom-line results.

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