Josh S Peters

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10 Marketing & Promotion Tips to Help You Get More Traffic

Josh S Peters

If done wrong, PPC advertising can cost you a fortune and eat up not only your entire advertising budget but also your general business funds. Get started by visiting the Google Adwords homepage and signing up to the world’s largest PPC advertising network: adwords.google.com. Create a Social Media Presence .

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Twitter Analytics… we’re waiting

Josh S Peters

To me it’s not just the fact that Twitter is behind the game with all of it’s competitors in the social networking field, with only Google + being a bigger embarrassment in the analytics department, it’s that this is a trust issue. Offer us more data and we’re more likely to open our budgets to you.

Analytics 150
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The Search and Social Weekly (1.1)

Josh S Peters

Google Cutts: Links From Press Releases Won’t Help. “When someone remarks on what you’re doing, the word spreads, replacing the predictable and expensive Mad-Men strategy of advertising with the unpredictable but potentially magical effect of significant word of mouth–ideas that spread win.”

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Pay search engines to display your site

Josh S Peters

One is a touch controversial and the other is a billion dollar industry that was pretty much started by Google. Microsoft used to but quite a couple of years ago, and Google has never done it. PPC is the most popular type of of paid advertising. So your Google Ad Words ads will also be featured on these partners.

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Align social activities with PR, advertising, SEO, etc to help focus on key ideas and get the coverage and sharing needed to give your content a social boost. Check the existing SERPs for your brand and products (both logged in and out of Google) for social campaign or social media optimization opportunities.

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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

This includes billboards, commercials, ads, Google AdWords, Facebook ads, paid StumbleUpon posts, sponsored Reddit or Digg posts, promoted Tweets, sponsored YouTube videos, sponsored forum topics, paid wiki entries, etc. When you think about search and paid the first thing that comes to mind is Google AdWords. Search – Paid.

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