Jason Yormark

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Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. Many of these plastforms, even the Microsofts and Googles of the world experience growing pains in figuring out how to deliver value and a strong user experience.

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The Time Is Now For Small Businesses To Grab More Customers

Jason Yormark

By optimizing your process of marketing, advertising and promoting your small business products or services online, you’ll be able to set up a recurring stream of leads so you can attract and retain customers and improve your bottom line. Rather than just assume Google AdWords is the way to go, there are other alternatives.

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Laying Off Microsoft

Jason Yormark

Sure, moving the family from everything we knew to practically the farthest point away we could go in the US was a tough pill to swallow, but I was getting the opportunity to not only work for one of the best companies in the world, but continue to work with digital marketing and be a part of the startup that has now become Microsoft Advertising.

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When Teams Just Click

Jason Yormark

I was one of the first hires to what is now called Microsoft Advertising. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Tweet A little over 5 years ago I moved to Seattle to work for Microsoft. Little did I know that I was in for the ride of my life. Tweet This! Share this on Facebook.

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Strike Two With The Ad Age Power 150

Jason Yormark

I also have to believe that there would be value to advertisers in a “true” list to be able to gauge advertising opportunities on blogs. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Anyone interested in chatting about a potential alternative? Tweet This! Share this on Facebook.

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The True Story Of The Ugly Christmas Sweater Guy

Jason Yormark

For the past 6 years, every time the holidays rolls around, a new tradition has come upon me; an outpouring of emails and Facebook messages asking me if I know that my picture comes up on Google for ugly Christmas sweater. Or that my picture was used on a flyer for an Ugly Christmas Sweater party. But this day was different.

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5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

Not many folks probably expected Bing to stick and around and challenge Google in the search game, but that’s exactly what they’ve done. The landscape of search and digital advertising is a moving target, and without great tools, platforms and support, it can be a daunting task to make any progress with your digital spend.