Direct Marketing Observations

OCTOBER 7, 2010

I hate that model; and yet as we speak in 2010, we have 2 companies that needed traffic to grab advertisers, and to a certain degree had half of that equation, and yet still couldn’t survive. It reminds me of the halcyon days of first Microsoft’s dominance and then Google’s. What does that mean?

Company 183

Company Social Media Microsoft Web 2.0 183

Direct Marketing Observations

DECEMBER 19, 2011

Would you pay to advertise on Twitter? 12) Google Buzz would be around. Silly me to think that Google Buzz was viable. What’s the over/under on Google Plus survival? Well they sorta are making money and they are rolling out custom pages for brands. Does that count as truly making money? The problem?

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

OCTOBER 13, 2011

Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. Traffic equates to advertising which equates to dollars. These folks are trying to appease the almighty search engines. Organic search in a nutshell. Most producers of content are in the business of driving traffic.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

FEBRUARY 9, 2010

In January, 2000, few people had heard of Google. Online advertising was banners and e-mails. The following is the guest post by Paul Gillin: As we head into the second decade of the new millennium, it’s amazing to think how much has changed in such a short time. Big media brands dominated the Web.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143